Eddie Bauer
2025 Winner
Omnichannel Delivery Award
7,000
Employees
7B+
Dynamically transformed assets delivered by CX Omnichannel
50%
Of total revenue now coming from e-commerce
375,000
Assets in Bynder
Background
For over a century, Eddie Bauer has been a trusted name in American outdoor apparel, enabling everyone to outfit their adventures with clothing and gear that’s accessible to all. With today’s customers shopping in-store, online, and through wholesale partners, Eddie Bauer needs to deliver consistent, eye-catching content experiences across every touchpoint.
To meet the demands of modern retail, Eddie Bauer brought on Bynder to centralize and scale its content operations for today’s omnichannel consumer.
Over 7 billion dynamically transformed images delivered annually to its product pages via Bynder’s CX Omnichannel
Improved content experiences have led to higher e-commerce sales, which now account for over 50% of total revenue
“Transitioning from two DAMs to Bynder was a no-brainer for Eddie Bauer. With CX Omnichannel, we can power our e-commerce sites, meet internal marketing needs, and support licensees and wholesale partners—all in one system. Bynder has provided us with many benefits: faster speed to market, reduced costs, and a much easier, more automated way of working. It’s been a huge success.”— Jim Rossi, Director of Marketing Operations at Eddie Bauer
Why Eddie Bauer is a winner
Eddie Bauer’s use case showcases the impact Bynder can have in fueling e-commerce growth via personalized, omnichannel content experiences that resonate with the modern consumer. By replacing two previously siloed DAM platforms with Bynder, Eddie Bauer has built a single system of record supporting the entire content journey, accelerating content distribution across web, social, email, ads, and beyond. Both internal teams and external partners can quickly self-serve brand-approved assets, eliminating bottlenecks, increasing speed-to-market, and ensuring consistent brand representation wherever customers are.
At the heart of this transformation is automation. Eddie Bauer uses metaproperties within Bynder to dynamically transform and update product images on the fly across its e-commerce site, ensuring accurate, on-brand visuals without manual intervention. With over 7 billion image transformations delivered to e-commerce pages in just over a year, the brand is delivering higher quality digital experiences for customers with tangible impact: e-commerce revenue now generates more than 50% of total sales.
What the judges say
“Bynder’s CX Omnichannel has enabled Eddie Bauer to consolidate systems, cut operational costs, and drive substantial revenue growth, with e-commerce now representing over 50% of total revenue. The 7+ billion dynamic transformations highlight the company’s advanced application of Bynder’s automation capabilities, delivering personalized customer experiences at scale.”— Bermon Painter, Composable Platform Leader at Slalom
How they did it
The challenge
Previously using two disconnected DAM systems for different needs, Eddie Bauer’s content had become siloed, hard to access, and prone to duplicate efforts. Product imagery had to be uploaded manually via FTP servers, and global licensees couldn’t self-serve assets, limiting content reuse. Too much time was spent managing and distributing content, slowing time-to-market and leading to spiraling operational costs.
The solution
Bynder now serves as the single system of record for all marketing assets—from initial upload and editing to retouching, approval, and final distribution. The entire product imagery lifecycle is a closed loop in Bynder, with automated publishing across channels.
Bynder’s CX Omnichannel automatically populates product pages with the latest assets, while dynamic image transformations generate channel-specific visuals like thumbnails and swatches on the fly, eliminating repetitive design work.
Role-based user permissions and a tailored homepage experience guide users to the most relevant content for their needs, significantly improving content discovery and reuse.
The impact
Bynder has quickly become the cornerstone of Eddie Bauer’s content operations and a catalyst for fueling e-commerce growth. Key outcomes include:
- Over 50% of revenue now from e-commerce: Faster content delivery and automation help convert customers more effectively
- 7+ billion dynamic image transformations: On-brand, optimized image variations are generated automatically for each channel and context
- Reduced operational costs: Replacing two DAMs and reducing manual admin is generating major cost savings
- Faster time to market: Automated workflows and self-service access help get content published faster than ever
- Wholesale business expansion: Bynder’s scalable platform supported the launch of Eddie Bauer’s wholesale business, primed for future growth
“Since switching to Bynder, we’ve vastly expanded our partners and licensees network and empowered them with a better set of tools that ‘cuts out the middle man’ thanks to Bynder’s self-service approach. In short, Bynder has been a great resource, allowing us to scale our licensed, wholesale, and global businesses.”— Jim Rossi, Director of Marketing Operations at Eddie Bauer
