Pernod Ricard
2025 Winner
AI Accelerator Award
19,480
Employees
73
Markets
7
Years with Bynder
200,000+
Assets in Bynder
Background
Established in 1975, Pernod Ricard is the world’s second-largest producer of wines and spirits. With a portfolio of 240+ brands spanning 73 markets, the group owns 18 of the ISWR Top 100 Spirits, including Absolut Vodka, Jameson, and Chivas Regal.
In a fast-moving, highly visual industry where speed, precision, and brand consistency are key to capturing consumer attention, Pernod Ricard needed a scalable solution to fuel global campaigns, deepen cross-market collaboration, and amplify the impact of its content across every touchpoint.
One of the earliest adopters of Bynder AI
Huge time savings, higher content reuse, and reduced duplicate work via Bynder AI
Global users empowered by Natural Language Search
Why Pernod Ricard is a winner
Pernod Ricard has proven itself to be a real trailblazer in championing Bynder’s AI capabilities, becoming one of the earliest adopters and success stories. The company swiftly embraced cutting-edge DAM features like AI-powered search and Duplicate Manager to shorten workflows, increase content ROI, and empower local teams with smarter, faster access to the content they need.
Pernod Ricard’s willingness to test and promote early AI innovations—whether through beta testing or internal campaigns to boost user adoption—highlights the company’s commitment to maximizing the value of Bynder and its potential for improving business outcomes. This dedication to continuous improvement and the subsequent success it’s brought the brand makes it a worthy winner in the AI Accelerator category.
“Bynder AI has exceeded our expectations, providing much greater precision in asset discovery. It’s also saved our teams countless hours spent manually identifying and managing duplicate assets, improving platform cleanliness, and ensuring that content usage rates are more meaningful.”— Fedor Ivashkin, Product Owner at Pernod Ricard
How they did it
The challenge
With over 200,000 assets, Pernod Ricard is always seeking faster, more efficient ways to connect global teams with the right content. Traditional keyword-based search had its limitations, particularly when searching for assets with specific visual themes. At the same time, minimizing manual admin across content and campaign workflows was critical for improving speed-to-market and driving higher ROI from marketing efforts.
The solution
In December 2024, Pernod Ricard adopted Bynder AI through an early access program, and it was an instant game changer. Natural Language Search empowered users with faster, more accurate searching using simple, everyday language (e.g., “image of a whiskey bottle next to two glasses on a countertop”). The Duplicate Finder automatically detected duplicate (or near-duplicate) assets in the DAM, keeping the portal clean while saving time and resources by not having to do frequent manual audits.
To drive adoption, AI-powered features were promoted internally with in-platform banners, while Bynder Analytics tracked user behavior and content usage to ensure adoption and ROI remained high.
The impact
By positioning Bynder AI at the heart of its content operations, Pernod Ricard is benefiting from:
- Faster time-to-market for global campaigns
- More intuitive and accurate content discovery
- Reduced manual admin through automated tagging
- Higher platform engagement and content reuse
- Deeper data-driven insights on asset usage and performance
“Bynder’s AI-powered platform has improved the way we manage and identify assets, helping our local teams to make quicker and more accurate decisions. On a broader scale, it helps to simplify workflows, reduce duplication, and enhance asset visibility.”— Fedor Ivashkin, Product Owner at Pernod Ricard
Looking ahead
Pernod Ricard continues to evolve its platform alongside Bynder’s AI roadmap, regularly participating in beta programs to improve its content operations. The company is particularly excited about leveraging Bynder’s upcoming Governance Agent to track where assets are used and served online, providing data-driven insights to improve content and campaign performance
“Pernod Ricard’s visionary mindset and commitment to innovation make it a standout customer and a deserving candidate for the AI Accelerator award. The brand exemplifies how a collaborative partnership can drive transformative results and set a benchmark for excellence.”— Jana Verfurth, Customer Success Manager at Bynder
