Sky

2025 Winner

Customer Champion of the
Year Award

1,000

Employees

Years with Bynder

943,000+

Assets in Bynder

Background

Andrew Edwards is a seasoned imagery and DAM expert with over two decades of experience in post-production, digital manipulation, and high-end retouching. Now the digital asset management administrator for New Zealand’s leading broadcaster, Sky, Andrew has played an essential role in the company’s transformation from a traditional satellite provider to a digital-first media powerhouse.

Transformed Sky NZʼs DAM into a metadata-rich content hub powering automated publishing to digital storefronts

Drove company-wide adoption with custom user guides and training resources

Enhanced brand governance and IP protection with forward-thinking metadata and cleaning strategies

Why Andrew is a winner

Since joining Sky NZ in 2017, Andrew has scaled Bynder into a mission-critical system connecting dynamic content with Sky’s digital storefronts. Whether it’s automating manual workflows through custom integrations or creating user-friendly training guides and tutorial videos that drive adoption across departments, Andrew has positioned Bynder at the heart of Sky’s content operations.

As the lynchpin between technical teams and end-users, Andrew has been invaluable in building a platform tailored to the company’s needs from top to bottom. His commitment to education, content governance, and stakeholder alignment has made Bynder an essential part of Sky’s digital ecosystem, making Andrew a worthy winner of the Customer Champion of the Year Award.

What the judges say

“Andrew has been instrumental in transforming Sky NZ’s DAM into a comprehensive, metadata-rich content hub, managing 943,000 assets and automating content delivery to digital storefronts. His contributions extend beyond Sky, as he actively engages with the Bynder community, offering insights on API integrations and metadata strategies that have driven enterprise-wide adoption. His strategic influence and community contributions position him as a top-tier Bynder advocate.”

— Bermon Painter, Composable Platform Leader at Slalom

Sky NZ’s DAM journey

The challenge

Before Bynder, Sky NZ steadily accumulated assets across multiple servers and siloed platforms, resulting in a disorganized maze of unstructured folders with minimal metadata and significant duplication. This not only slowed down workflows and publishing but also hindered content discoverability, governance, and the ability to deliver consistent customer experiences.

As Sky’s content library grew, so did the need for a centralized, metadata-driven DAM that could serve as the engine fueling a highly automated, closed-loop content delivery network.

The solution

Recognizing Bynder’s potential, Andrew implemented a hierarchical, tailored taxonomy aligned to Sky’s content types—spanning movies, events, shows, seasons, and episodes. He collaborated with developers to build custom API integrations between Bynder and internal systems, enabling automated metadata enrichment and image publishing to Sky’s digital storefronts.

To increase user adoption, Andrew developed custom training resources, including detailed user guides and tutorial videos, that appealed to both technical developers and business users, boosting engagement and confidence in the platform.

The impact

Andrew’s efforts have set a new benchmark for what a DAM can do for an entertainment company. Today, Sky’s DAM serves as the system of record for nearly a million assets, powering exceptional content experiences for hundreds of thousands of Sky customers.

943,000+ assets now live in Bynder, each enriched with structured, searchable metadata
Automated publishing of assets via an API integration with Sky’s internal systems, accelerating time-to-market
Reduced costs by decommissioning redundant legacy systems
Replaced time-intensive manual workflows through automation and integration for operational efficiency
Improved content governance and auditability, strengthening IP protection and compliance

Looking ahead

As Sky continues to evolve as a transmedia leader, Andrew remains focused on getting even more value from Bynder. Andrew is currently focused on developing an automated asset-cleaning system for expired or out-of-license content to maintain a quality user experience, improve IP governance, and future-proof the platform for continued business growth.

“From day one, Bynder has supported and guided us on our DAM journey. Thanks to many Byndies, Sky has an amazingly efficient and useful tool in our technology stack.”

— Andrew Edwards, Digital Asset Manager at Sky NZ