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The brand marketer's guide to 2021

What are the 5 new realities no brand can overlook in 2021?

2020 was defined largely by pandemic-induced brand pivots and hastily produced ad campaigns attempting to reassure consumers that “we’re all in this together”. But as we enter 2021 and strive to return to some degree of normalcy, which marketing trends called forth by the “new normal” are set to stay, and which ones are temporary?

From accelerated digital experiences to the rediscovery of creativity, here’s our high-level overview of how we see marketing evolving in 2021.

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