The Jackson Laboratory

Challenges

Before Bynder, JAX relied on a legacy digital asset management platform that could no longer keep pace with the organization's needs. Searching was slow, uploading was cumbersome, and integrating assets into the website required a manual process of downloading files and re-uploading them to the CMS.

Without a well-structured taxonomy or metadata strategy, content was unorganized and search results were unreliable. The communications team would search for content and not find what they needed, damaging confidence in the DAM and pushing employees back towards desktop folders and email chains. 

In a scientific environment where data sheets change rapidly and new research papers are published daily, rigorous asset governance and strict version control are essential. Outdated workflows slowed down publish dates and introduced the risk of publishing inaccurate or non-compliant data, threatening both the organization's scientific authority and time-to-market for research breakthroughs.

Solution

Recognizing the need for a modern, enterprise-grade solution, JAX selected Bynder's AI-powered DAM platform for its ability to establish a true system of record; with the taxonomy, metadata, and search capabilities needed to make assets discoverable and shareable across the organization. The intuitive interface and flexibility to grow alongside the organization were also key factors, as was the native integration with JAX's CMS, Contentstack, which allows teams to access and embed assets directly. This eliminated the manual download-and-reupload workflow that had consumed so much time previously.

Today, Bynder serves as the system of record for everything from researcher photography and scientific videos to animations, PDFs, and the frequently updated data sheets that document its latest scientific insights and research projects.

Bynder’s version control is essential for fast-moving science teams that frequently update documents. For JAX, this includes managing a high volume of data sheets and scientific documentation that require constant updates. Because scientific research is continuously evolving, having a single source of truth keeps this process optimized and gives teams peace of mind that they are always accessing the most up-to-date, approved content.

Bynder's easy-to-use AI-powered search capabilities have been a particular value driver. Rather than having to search by inputting exact metadata tags, employees can now describe what they're looking for in plain language and access the right content for campaigns in seconds.

Impact: Greater efficiency and stronger storytelling at scale

In the three years since implementing Bynder, JAX has seen meaningful improvements in operational efficiency and audience engagement. The ability to find and deploy content quickly has translated directly into higher performance and visibility across its digital touchpoints, including YouTube, Instagram, and web channels. 

When a major scientific discovery happens or a breakthrough paper is published, the JAX communications team can get the story out to the right channels quickly and with the best assets available.

Setting the gold standard for customer success

A huge part of JAX's success with Bynder comes from a partnership built on trust, with Bynder's relentless focus on customer outcomes ensuring the organization continually gets more value from its DAM investment.

What's next for The Jackson Laboratory?

With a website redesign underway and Bynder at the heart of its content workflow, the JAX team is focused on bringing its scientific mission to life in more engaging, dynamic ways.