Speaker Session
How Michael Kors Turned Their DAM into a Connected Content Ecosystem
Kevin Duque,
Lead Product Manager, Bynder
Elena Kendall Aranda,
Associate Director of Content Operations, Creative Services, Michael Kors
Alex Duncan,
Director of Digital Program Management, Creative Operations, Michael Kors
Michael Kors’ journey with Bynder began as a system of record for all their creative content and evolved into the operating backbone of its enterprise content ecosystem. In this session, discover how the team drove organizational adoption, connected Creative Services and eCommerce, and optimized everyday workflows across multiple business units, all in under 8 months. Hear the lessons learned along the way and how Michael Kors is building toward a future powered by automation, AI, and connected content.
Learn how to future-proof your digital strategy with a scalable AI-powered DAM.
See how global brands create exceptional content experiences that boost engagement and increase revenue.
Find out how an AI-powered DAM can help you maximize the value and overall ROI of your content.
Discover how Bynder's integration capabilities help brands accelerate campaign time to market.
Panel Discussion
AI for Your DAM - the Roles of Metadata, Trust and Authenticity
Kevin Duque,
Lead Product Manager, Bynder
Brands and marketing organizations must determine what metadata fields and relationships are appropriate for AI integration with digital assets.
AI is used to support DAM duties such as metadata clean-up, governance documentation, and reporting. Applications that optimize asset ingestion, saving time and money. However, there are important questions that must be answered:
- How do you ensure compliance is at the heart of the process?
- What happens if the data delivered does not match the user’s expectations?
- How do you make sure that the efficiencies of a personalized and meaningful consumer experience aren’t lost?
Expert practitioners with experience working with metadata and AI share their knowledge on how to harness the capabilities and strengthen content authenticity using C2PA, governance frameworks and multiple other methods.
Meet our product experts at booth #40
Our team is ready to show you how Bynder DAM transforms content chaos into content control. You can also get a hands-on look at Bynder AI to see firsthand how it increases asset findability and reuse to drive a stronger ROI on your content.
Connect with our team at Henry Stewart DAM NYC to learn more.
Get a personalized product demo to see how Bynder can drive exceptional content experiences for your brand.
Experience our powerful AI functionalities like Face Recognition, Speech-to-Text, and Similarity Search.
Discover how Bynder’s AI Agents help brands unlock performance and speed by executing complex content workflows at scale.
What can you expect at Henry Stewart DAM NYC?
Broaden your perspective on the future of next-generation DAM and discover how DAM can dramatically improve your martech stack.
Unlock key insights into how DAM can strengthen your brand and enhance customer engagement across multiple channels.
Network with like-minded professionals and discover top brands that are leveraging Bynder for their content management needs.