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December 08, 2022

Bynder and THG Ingenuity announce partnership


THG Ingenuity’s end-to-end ecommerce offering now to include Bynder’s digital asset management (DAM) platform

AMSTERDAM — December 7, 2022 Bynder, Bynder, a global leader in digital asset management (DAM), has announced its partnership with THG Ingenuity, THG’s proprietary technology platform specialising in taking brands direct-to-consumers ("DTC") globally. The partnership will support THG Ingenuity clients in delivering personalised digital experiences at scale across all stages of a multi-channel buyer journey.

Brands can now access Bynder’s DAM platform through THG Ingenuity’s end-to-end DTC and digital services, assisting them to centralise and manage digital assets in one place.

Vivek Ganotra, CEO THG Ingenuity, said: “We’re delighted to partner with Bynder and utilise its expertise in digital asset management. It will allow our customers to create a hub of assets, with their content in one place, easily accessible, helping to reduce inefficiencies and provide the opportunity for early engagement with our content creation teams.”

“This partnership provides THG Ingenuity clients with access to Bynder’s highly intuitive and scalable enterprise DAM platform” said James Bodha, Chief Operating Officer at Bynder. “This is great news for brands looking to get to market faster with a more consistent and compelling content experience”

About Bynder

Bynder goes far beyond managing digital assets. The digital asset management platform enables teams to conquer the chaos of proliferating content, touchpoints, and relationships in order to thrive. With powerful and intuitive solutions that embrace the way people want to work and a richly integrated ecosystem, Bynder is the brand ally that unifies and transforms the creation and sharing of assets, inspiring teams, delighting customers, and elevating businesses.

Bynder’s 500+ employees, known as ‘Byndies’, together constitute the world’s most extensive pool of digital asset management expertise. Bynder enables more than 1.7M users across more than 3700 organizations, including Spotify, Puma, Five Guys and Icelandair. Founded in 2013, Bynder has eight offices around the globe, including the Netherlands, USA, Spain, UK, Australia and UAE. The company is backed by Insight Partners.

About THG

THG is a vertically integrated, digital-first consumer brands group, retailing its own brands in beauty and nutrition, plus third-party brands, via its proprietary, end-to-end, e-commerce technology, infrastructure and brand-building platform (THG Ingenuity) to an online and global customer base. THG's business is operated through the following businesses:

THG Beauty: The globally pre-eminent digital-first brand owner, retailer and manufacturer in the prestige beauty market, combining its prestige portfolio of eight owned brands across skincare, haircare and cosmetics, the provision of a global route to market for over 1,300 third-party beauty brands through its portfolio of websites, including Lookfantastic, Dermstore, Cult Beauty and Mankind and the beauty subscription box brand GLOSSYBOX.

THG Nutrition: A group of digital-first Nutrition brands, which includes the world’s largest online sports nutrition brand Myprotein, and its family brands (Myvegan, Myvitamins, MP Activewear and MyPRO), with a vertically-integrated business model, supported by global THG production facilities.

THG Ingenuity: Ingenuity Commerce provides an end-to-end direct to consumer e-commerce solution for consumer brand owners under ‘Software as a Service’ (SaaS) licences. The wider Ingenuity division provides stand-alone digital services, including hosting, studio content, translation services and beauty product development and manufacturing.

THG OnDemand: Personalisation and customisation is a key offering within THG OnDemand, enabling brands to offer unique products to a vast range of consumers across THG’s global territories through websites including Zavvi, IWOOT and Pop in a Box.

Other: Luxury D2C websites including Coggles, AllSole and MyBag, in addition to THG Experience. The latter comprises prestige events locations at Hale Country Club & Spa, King Street Townhouse Hotel and Great John Street Hotel, providing deeply experiential brand building environments, most notably in support of THG Society, the Group’s proprietary influencer marketing platform.