How to scale a brand with Danielle Giroux
Every brand with ambition and drive has scale firmly in its sights. Growing a business, attracting new customers and seeing revenue rise is a fantastic achievement that should be celebrated. But to get there, there can be some twists and turns that all center around one topic: scaling effectively.
Danielle Giroux (Creative Director at Clio), is the latest guest in our Talking Tech, and she's throwing back the curtain on why effective scaling can a balancing act between people, processes, and technology. Whether it's fine-tuning buyer personas and setting targets or futureproofing content lifecycle and production by investing in the right tech, Danielle breaks it down with a number of must-read insights.