Tracking the path to lead conversion with Tom Lloyd
Tom Lloyd, VP of Marketing at smart email platform SEDNA, chats with us about the constant challenge of tracking visitors across multiple platforms. The path to conversion isn’t always linear and figuring out what content leads to conversions or certain kinds of engagement can be tough for marketers.
In this interview, Tom stresses the importance of looking at the overall, cumulative effect of a company’s content to spot those hard-to-fill measurement gaps. Check out the interview to gain more insights.