Why and How B2B Marketing Leaders Are Investing in Content

In this episode of The Digital Advantage, guest speaker Phyllis Davidson (VP, Principal Analyst, @forrester ), discusses the future of B2B content with host Dónal Ó Mearáin (Director of Lifecycle Marketing, @GetBynder ).

Phyllis talks about the importance of content in engaging audiences, the role of experimentation, and how AI is (re)shaping the landscape of content creation, orchestration, and management. Content intelligence, resembling a customer data model, thrives on interactions and engagement.

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