Battersea Dogs & Cats Home

The personalised nature of the platform along with the progressive approach of Bynder has made this a really successful project

Kate Walch - Multimedia Officer at Battersea Dogs & Cats Home
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12.000

stored media assets

55%

reduction in content production

72%

reuse of content

100%

cloud-based

Battersea Dogs & Cats Home is one of the most famous animal charities worldwide. Bynder’s digital asset management module helped the charity manage their digital assets more efficiently, helping them save time when searching and sharing media.

About Battersea Dogs & Cats Home

Battersea Dogs & Cats Home is one of the most famous and longest-serving animal charities in the United Kingdom. Their vision is that every cat and dog should live in a home where they are treated with love, care and respect. The charity was founded in 1860 and is London’s leading animal rehoming center, caring for over 8,000 animals each year.

Battersea Dogs & Cats Home featured image

Challenges

Battersea Dogs & Cats Home struggled to manage their digital assets. Their images were saved across various network drives with little or no information attached to them, making it almost impossible to find and access them. Large file sizes made it tricky to share digital assets with external stakeholders, such as licensing contacts. Besides this, the company experience difficulties setting user-rights and copyright details.

In order to solve these issues, Battersea Dogs & Cats Home was looking for a user-friendly solution with the option to customize taxonomy and a filter option to make it easier to find the right assets.

The personalised nature of the platform along with the progressive approach of Bynder has made this a really successful project. We are very pleased with the system

Kate Walch - Multimedia Officer at Battersea Dogs & Cats Home

How Bynder helped

Battersea Dogs & Cats Home chose Bynder’s branding automation solution. Functionality, user-friendliness, cost effectiveness and the customizable nature of the brand portal were the decisive points which convinced them.

Thanks to the metadata structure within Bynder’s digital asset management module, Battersea Dogs & Cats Home was able to categorize all valuable digital assets. The animal charity has already securely stored over 12,000 high-quality assets within their DAM, which can be easily accessed due to correct tags and categorization. All relevant media files can be easily shared with internal and external contacts.

Key features and benefits

Steady development

Bynder's developers continually work to ensure our solutions are user-friendly and technologically innovative, which Battersea Dogs & Cats Home greatly enjoy.

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Digital asset management

Bynder's digital asset management Module allows Battersea Dogs & Cats Home to store, manage and share their 12,000 digital assets via one accessible central platform.

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User rights and Copyrights

Because Bynder offers the best security features, Battersea Dogs & Cats Home can define user rights and add watermarks to prevent unauthorized usage.

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We’ve called it Pawtfolio. It’s very user-friendly, accessible and looks great, all of which has been really important in helping with buy-in. As stated above, we are very pleased with how the system is constantly being improved. Our project liaison (Russ) has been brilliant - very easy to work with and is always helping us to improve Pawtfolio

added Kate Walch - Multimedia Officer at Battersea Dogs & Cats Home

Benefits for Battersea Dogs & Cats Home

Garcia Jeans is able to save a huge amount of time and effort by using Bynder. The fashion brand could save about 1 FTE for the new webshop and other internal processes. Their digital assets can now be stored and shared securely within one central platform, and the labor-intensive process of publishing product information on their webshop was eliminated.


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