reduction of search time
to download images
Run by travellers, for travellers, the Intrepid Group is the world’s largest provider of small group adventure travel experiences. The Intrepid Group consists of small group adventure operators Intrepid Travel, Peregrine Adventures, Geckos Adventure, Urban Adventures and Adventure Tours Australia. Together, our brands offer almost 2,000 itineraries on every continent, and cater for all ages, budgets and appetites for adventure.
Challenges faced by Intrepid Group
To keep up with the constantly changing digital landscape, Intrepid Group had to adopt an agile approach to their marketing and work smarter on a daily basis. With multiple global brands to manage, Intrepid Group needed a system to keep all brand communications consistent and secure. They also had to move all their assets from their physical server to a system that is scalable with their growth.
We’re a global multi-brand business so we need to work collaboratively and efficiently. Bynder’s tagging functionality has been hugely beneficial as it’s allowed people to easily locate files using the search function. Our team can search one of our USPs or themes, such as local leaders or responsible travel, to find the right file in seconds.Dom Morgan
Brand Manager at Intrepid Group
Collaboration with Bynder
Intrepid Group’s new digital asset management solution has reduced the reliance on the central marketing team by removing cumbersome manual processes and requests, replacing it with automation.
For Intrepid Group, Bynder is far superior in surfacing content than traditional folder structures. Instead of spending hours of administration time briefing or requesting things, staff can focus on providing the best travel experiences for their customers.
Managing multiple brands with one system
Managing multiple brands has also become far easier as Bynder has consolidated a number of systems, servers and processes into one platform. Clear filtering and usage information ensures that all assets are used correctly. Within their organisation, the DAM is primarily used by marketers in their global offices, who no longer have to rely on a central team for simple tasks such as cropping or resizing assets for blog posts, email marketing, social media, and website landing pages. Global teams can now securely share assets with their many partners.
Benefits for Intrepid Group
Intrepid Groups global teams have been relying on Bynder to create content marketing collateral without having to wait for approval or for designers to resize images. Bynder’s user-friendly and intuitive interface has also made user adoption easy with less than 10% of users needing any assistance.
The key to the success of the global adoption of Bynder was clear demonstrations with heavier users, including plenty of time for questions. For light users, the Bynder Wizard and supporting video content has been really helpful in taking users through new functions, requiring little face-to-face training.Dom Morgan
Brand Manager at Intrepid Group
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