What is a content creation platform?
A content creation platform (or hub) is where your editorial team and stakeholders can easily create, track, manage, approve, and comment on new and existing content.
It can act as an all-encompassing solution for content creators who are looking for an efficient way to manage their content production workflows, control quality and relevancy, and boost the overall productivity of the marketing/content team.
The tools within a content creation platform — as well as any integrations it's compatible with — can give you access to other useful facilities such as image and video libraries or social media scheduling.
Content Workflow by Bynder is an example of a content creation platform.
How to choose a content creation platform
To make an informed decision about which content creation platform is right for youm consider asking the following questions:
- Does the software integrate with your existing martech tools and social media platforms?
- What will it cost, with the number of users and/or clients/projects you'll need to support?
- Are there bulk import and export capabilities that allow you to work more efficiently?
- Are there any artificial capacity limits that may hamper your ability to scale its usage across your organization?
- Does the software include any AI-related functionality? (And, if so, can its use be fully managed and controlled by the user?)
- Does it provide any training or programs that make it easy for you and your team to self-train on the software?
- What security features are included as standard?