Definition: ISO 22301:2019
Business Continuity
What is ISO 22301:2019?
ISO 22301:2019 is the international standard developed by the International Organization for Standardization (ISO) that specifies requirements for planning, establishing, implementing, operating, monitoring, reviewing, maintaining, and continually improving a Business Continuity Management System (BCMS).
For Digital Asset Management (DAM) platforms, ISO 22301:2019 ensures that organizations can maintain access to critical digital assets and continue essential operations during and after disruptive incidents - whether caused by natural disasters, cyber attacks, technology failures, or other unexpected events. The standard provides a systematic framework for identifying risks, preparing response strategies, and ensuring rapid recovery of services.
ISO 22301:2019 addresses key business continuity elements including:
- Risk Assessment - Identifying potential disruptions and their impact on operations
- Business Impact Analysis - Determining critical functions and acceptable downtime
- Continuity Strategies - Developing plans to maintain or restore operations
- Incident Response - Establishing procedures to respond effectively to disruptions
- Recovery Objectives - Defining acceptable timeframes for service restoration
- Testing and Exercises - Regular validation of continuity and recovery plans
The 2019 revision aligns with ISO's High-Level Structure (HLS) for management system standards, making it easier to integrate with other ISO standards like ISO 27001 for information security. The updated version is more streamlined, practical, and flexible while maintaining focus on organizational resilience.
What are the benefits of working with an ISO 22301:2019-compliant DAM provider?
A DAM provider that has achieved ISO 22301:2019 certification demonstrates organizational resilience and operational reliability by ensuring it:
- Can maintain service availability during unexpected disruptions
- Has documented and tested business continuity and disaster recovery plans
- Regularly assesses risks and implements preventive measures
- Defines clear recovery time objectives (RTO) and recovery point objectives (RPO)
- Protects customer access to critical digital assets during incidents
- Demonstrates preparedness to customers, partners, and stakeholders
- Reduces the likelihood and impact of service interruptions
- Provides confidence in long-term operational stability and reliability
Why is ISO 22301:2019 important for DAM customers?
Organizations rely on DAM platforms as mission-critical infrastructure for storing, managing, and distributing digital assets that power marketing campaigns, brand communications, and business operations. Any disruption to DAM services can have significant business impact, from delayed campaigns to lost revenue and brand reputation damage.
ISO 22301:2019 certification provides assurance that a DAM provider has implemented comprehensive business continuity measures to protect against service disruptions and ensure rapid recovery when incidents occur. This is especially important for organizations with global operations, time-sensitive content workflows, or strict service availability requirements.
Is Bynder ISO 22301:2019-certified?
Yes, Bynder has successfully achieved ISO 22301:2019 certification through independent third-party assessment. This demonstrates that Bynder has implemented a robust Business Continuity Management System designed to maintain service availability and protect customer access to digital assets even during disruptive incidents.
When selecting a DAM provider, we recommend choosing organizations that demonstrate compliance with complementary security and continuity frameworks, including:
- ISO 27001 - Information Security Management
- ISO 27018 - Protection of Personally Identifiable Information (PII)
- ISO 22301 - Business Continuity Management
- SOC 2 Type II - Proven operational effectiveness of DAM security controls
Together, these standards reflect a strong, continuous commitment to security, privacy, and reliability. More information about Bynder's certifications and compliance programs can be found on our Security page or our trust portal.
