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September 03, 2014

Bynder brings its SaaS brand portals to London

Dutch development team expands its operations to the UK with the opening of an office in London’s Clerkenwell area.

London - September 3, 2014 - Having opened up an office in Boston, Massachusetts in April, Bynder is now expanding its operations to the United Kingdom. Bynder’s London office officially opened its doors on September 1st, and will be spearheaded by a team with decades of combined experience in the digital asset management and marketing resource management industries. London was chosen as the next step for Bynder’s expansion in order to bring the product closer to Bynder’s growing customer base in the UK.

Combining new technology with existing experience
“Bynder is by far the most exciting marketing resource management technology in the industry today. Having seen how fully the Bynder solution encompasses the entirety of an asset’s lifecycle, I was left in no doubt that it is the most advanced product on the market,” says Paul Rowley, who will be heading up the UK and Ireland sales team. Paul’s industry experience includes 1.5 years with North Plains, 3.5 years with VYRE prior to their acquisition by North Plains, preceded by a further decade in the digital asset management industry with Silicon Systems.

Positive reviews confirmed
“The TopTenReviews article that ranked Bynder as the top digital asset management system on the market today completely confirmed my views of Bynder as the top brand portal solution for agencies and marketing departments alike,” says Russ Barr, who will be joining as Operations Director for the UK and Ireland. “It is fantastic to join a company where the technology does exactly what the industry wants and needs it to do. Perhaps what attracted me to Bynder most, however, was the company’s total and complete adoption of software as a service and the cloud. The team has amazing enthusiasm for the work that they are doing.” Russ joins Bynder from his position as Head of Professional Services at North Plains, where he worked for 1.5 years after having spent 6 years at VYRE.

A new office for a new future
Bynder will be establishing its UK headquarters in London’s Clerkenwell area. “We were incredibly fortunate to secure an office location in the heart of London and in an area renowned for its industry-leading creative output,” says Chris Hall, founder and CEO of Bynder.

About Bynder
Bynder is award-winning marketing software that allows brands to easily create, find and use content, such as documents, graphics and videos. More than 1.7M brand managers, marketers and creatives use Bynder’s brand portals every day to collaborate globally, produce, review and approve new marketing collateral, and circulate company content at the click of a button. Brands using Bynder go to market faster and achieve end-to-end brand consistency across all channels and regions, with simplified collaboration across the organization. Bynder delivers the most advanced branding automation solution, empowering over 4000 companies globally including KLM Royal Dutch Airlines and innocent Drinks. Founded in 2013 by CEO Chris Hall, Bynder is established globally with headquarters in Amsterdam and offices across the Netherlands, UK, US, Spain and UAE.