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April 13, 2023

Bynder joins the marketplace

Amsterdam, 13 April, 2023 - Bynder, a global leader in digital asset management (DAM) has announced that it has joined the marketplace, enabling teams to connect digital assets directly into their marketing workflows on the Work OS platform.

The new Bynder connector, which uses the company’s consumer grade user interface, enables teams to connect their assets in Bynder to their workflows in This enhances collaboration within organizations and enables them to better compete in the digital economy.

Marketing teams will be able to find, access and interact with all creative assets within their workflows on, ensuring all information passes through key stakeholders. Teams will be able to minimize the time spent switching between systems by running everything through In addition to this, marketing teams will be able to quickly find and share Bynder assets directly within their boards.

This integration is a key MRM (marketing resource management) partnership at Bynder, with this type of integration being used by hundreds of the company’s customers globally.

The value to marketing teams of integrating both MRM and DAM platforms is more crucial now than ever. It can streamline processes to drive greater operational efficiency, faster time to market, as well as increase brand ROI. What’s more, the in-built management of sign-off processes can also help to speed up asset approvals and provide a clear audit trail.

Warren Daniels, CMO at Bynder, said: “We’re delighted to have joined’s marketplace. With an ever-increasing volume of channels and end-user touchpoints, there is a growing demand to deliver more content consistently to more channels with greater agility for better content experiences.

“This is why MRM integrations, such as the one with, are extremely important to help improve communication and collaboration between team members, and bring everything together into a central repository for brand consistency. The integration between Bynder and will help to increase speed of execution and allow marketing teams to focus on producing higher-quality work faster.”

For more information on the integration, please visit:

About Bynder

Bynder goes far beyond managing digital assets. The digital asset management platform enables teams to conquer the chaos of proliferating content, touchpoints, and relationships in order to thrive. With powerful and intuitive solutions that embrace the way people want to work and a richly integrated ecosystem, Bynder is the brand ally that unifies and transforms the creation and sharing of assets, inspiring teams, delighting customers, and elevating businesses.

Bynder’s 550+ employees, known as ‘Byndies’; together constitute the world’s most extensive pool of digital asset management expertise. Bynder enables more than 1.7M users across 4000 organizations, including Spotify, Puma, Five Guys, and Icelandair. Founded in 2013, Bynder has eight offices around the globe, including the Netherlands, the United States, Spain, UK, Australia, and UAE.

Media Contacts:

Manisha Mehta

[email protected]