Bynder broadens product range, sets sights on shaping the future of marketing tech
Amsterdam – April 15, 2015 – Bynder, cloud-based brand portal provider, announced today that it has acquired SocialExpress, a social media analytics reporting tool. The acquisition enables Bynder to add social media reporting to its current roster of services and deliver a comprehensive solution to a larger base of global clients, while helping marketers strengthen their data-driven decision making. The deal is motivated by Bynder’s effort to expand beyond its traditional digital asset management services. SocialExpress founder and CEO, Ivo Minjauw, will join Bynder as key product manager for Bynder’s content hub.
“We consider social content management and reporting to be one of our key focal points going forward,” said Chris Hall, Founder and CEO of Bynder. “Ivo and his team have done a fantastic job of developing SocialExpress and becoming an influencer in social analytics and reporting. Adding their expertise will help us offer an even more complete solution for brand management.”
“Bynder is one of the fastest-growing companies in the industry and I consider them the next big thing in branding and marketing technology,” said Ivo Minjauw. “Bynder has an amazing team, company culture, and I am very excited to be a part of it. I can't wait to introduce all of our new features!”
In the two years since its launch, SocialExpress has been the tool of choice for major brands such as Philips, Heineken and ABN AMRO. SocialExpress has been featured in Sprout Magazine’s Top 25 Entrepreneurs Under 25, in addition to being alumnus of the prestigious startupbootcamp program. Since its inception, SocialExpress has been on the forefront of innovation, an attitude that fits in well with the Bynder approach.
“We want the social media reporting within our new content hub to be on par with the industry’s leading social media tooling,” said Mark Tenniglo, Bynder’s CPO.
Bynder is award-winning marketing software that allows brands to easily create, find and use content, such as documents, graphics and videos. More than 1.4M brand managers, marketers and creatives use Bynder’s brand portals every day to collaborate globally, produce, review and approve new marketing collateral, and circulate company content at the click of a button. Brands using Bynder go to market faster and achieve end-to-end brand consistency across all channels and regions, with simplified collaboration across the organization. Bynder delivers the most advanced branding automation solution, empowering over 2200 companies globally including KLM Royal Dutch Airlines and innocent Drinks. Founded in 2013 by CEO Chris Hall, Bynder is established globally with headquarters in Amsterdam and offices across the Netherlands, UK, US, Spain and UAE.