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The ROI of Bynder is seen in the time it saves us, the increased number of assets in circulation, and the improved productivity of our design operations.
Michael Robinson
Creative Director at Nautilus


assets stored


assets downloaded


adoption rate

Nautilus, Inc has been committed to helping people reach their fitness goals for over 40 years. What started out as a revolutionary strength machine has evolved into a company with a diverse family of strength and cardio brands.

Their Nautilus®, Bowflex®, Schwinn®, Universal®, and Octane Fitness® brands deliver unique home fitness solutions designed to meet the needs of any fitness level. Their products are sold through both retail and direct channels to consumers around the world.

Michael Robinson is the Creative Director at Nautilus, leading a team of designers and copywriters to deliver marketing design for each brand of the company, while also utilizing key external vendors along the way to shoot photo and video assets. As Creative Director, Michael oversees all aspects of the creative process, personally planning and producing all video and photo content for the company.

The critical need for Nautilus

"As our assets grew and team grew, we needed a better solution to help us work faster and smarter. I wanted a better way to store assets for my team and also allow them an efficient workflow to access assets during their design process. There was also a growing desire from people outside of my team to have access to all of our assets without my team as the go-between. I was immediately blown away by the Bynder UI and the unmatched feature set."

Prior to Bynder, designers couldn’t easily access meaningful assets that would help drive their creativity (they didn’t always know where to access them or in some cases may not have known new assets existed!).

Prior to using Bynder our team was faced with many challenges. Mainly, all of our asset archive was stored on an unsupported network drive that was difficult to keep organized, impossible to search and accessible only to designers in our company building.
Michael Robinson
Creative Director at Nautilus
Story Nautilus 2 Story Nautilus 2 Story Nautilus 2 Story Nautilus 2 Story Nautilus 2 Story Nautilus 2

What needed fixing

With their previous systems, Nautilus experienced several challenges around digital asset management that needed to be addressed: access, sharing and adoption.

The creative team found itself resizing images for every request, sending and resending the same logos, and manually sending “check this out” emails whenever new marketing material was released. All this resulted in a lot of time spent that could have been spent elsewhere on creative efforts.

The transformation with Bynder

Access: By utilizing Bynder’s bulk uploads, metadata, smart filters, tagging, search, and different grid views of assets, all Nautilus users find what they need instantly within the intuitive user interface. Bynder’s cloud-based configuration ensures anywhere, anytime access.

Sharing: Using Collections and a custom Home Page, Nautilus’s core creative team is collaborating with the rest of the organization via the brand portal. There are no barriers between different stakeholders and the respective assets they need.

Adoption: Nautilus took to Bynder because of its visual aesthetic, dynamic home page, and ability to train new end users, ultimately boasting a 100% adoption rate among their user base.

We’re saving time, we’re designing more, and we’re designing better. It’s as simple as that. Saving and storing files effectively takes no time and little project management - Bynder takes all of the work out of it for you.
Michael Robinson
Creative Director at Nautilus