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What is marketing fulfillment?

To be competitive, organizations need to design complex marketing strategies that fulfill the needs of today’s growing number of marketing channels. With the evolution of the digital world, your target audience is now influenced by promotional materials across a plethora of platforms. From events, websites, microsites, ad campaigns, email marketing, direct marketing, affiliate marketing, media relations, content marketing, social media sites, to mobile marketing and sales presentations―the ability to rapidly reach your market segments is challenging without the right solutions in place.

Marketing fulfillment is defined as the ability to execute the creation and delivery of marketing collateral and brand assets across these channels.To succeed in marketing fulfillment, organizations must deploy the right tools that empower efficiency, automation, and fast turn-around times. CMOs understand that an organization’s marketing strategy only succeeds when properly executed in a timely manner.

What are the benefits of marketing fulfillment software?

Empower teams to work fast, fulfill marketing strategies, create designs quickly, stay organized, and maintain brand integrity. With Bynder, organizations are equipped with a branded centralized platform for accessing, collaborating, managing, and distributing all marketing collateral across teams, printers, distributors, web properties, online marketing channels and partners.

With quality marketing fulfillment software, your marketing materials get to market quickly and efficiently, while leveraging electronic delivery channels with real-time results.

With Bynder, your materials can automatically be shared with printers, distributors and internal teams. Ensure teams always have access to the files they need. Don’t ever burden your organization or partners with the inability to locate or manage files and design projects. Have all collateral easily accessible, from anywhere, anytime, from any web-enabled device. Marketing fulfillment software also acts as digital file management—storing and sending marketing designs, promotional materials and branded assets.


Bynder for marketing fulfillment overview

  • Collaborate & create marketing collateral fast

    To fulfill your marketing channels, you need to work fast and have access to features that eliminate time-intensive activities. Experience features like real-time alerts, email notifications, commenting, approvals, batch file format conversion upon distribution, permissions, and more.

  • Distribute collateral to teams, printers, channels & partners

    Stakeholders can receive real-time alerts the moment a piece of marketing collateral is available. From Bynder, users can also distribute across all popular social media channels. For a seamless experience with a third-party application or database, you can leverage Bynder’s robust API to unite multiple businesses or departments.

  • Improve turn-around time

    With marketing collateral organized, accessible and easily searchable, your teams will produce results faster than ever. Having a central point for all marketing creation, coordination and distribution reduces costs and improves results.

  • Find designs & marketing collateral fast

    Don’t waste time. Bynder provides powerful search options which enable teams to locate the right files fast. Search by keyword, custom metadata fields, file type and use image filters or in-document search to narrow your results. With faceted search, teams can locate files even faster.

  • One place for creation, coordination, access & delivery

    Remove the silos. With a single location for marketing fulfillment activities and marketing collateral, your teams won’t be burdened by rogue file sharing services, FTP, shared servers, email attachments, DVDs and other less secure means of storing and managing files and users.


Content management resources


Frequently asked questions about marketing fulfillment

  • What is the definition of marketing collateral?

    Marketing collateral is a collection of materials that support the marketing and sales of a product, service or company. Marketing collateral is often created by combining various design and digital assets such as photos, graphics, logos, videos, illustrations, strategic messaging and other assets.

    Common examples of marketing collateral include datasheets, whitepapers, brochures, flyers, websites, microsites, banner ads, billboards, social media graphics, letterheads, business cards, branded clothing, online videos, sales presentations and event materials. Marketing collateral typically showcases the brand of an organization.

    To enable marketing collateral management and fast creation, organizations often use software such as Bynder for digital asset management (DAM) and marketing fulfillment. DAM software is tailored toward the creation, management and distribution of marketing collateral.

  • To improve digital marketing, who owns and deploys marketing fulfillment software?

    Globally recognized enterprises and medium-sized businesses deploy marketing fulfillment software. However, Bynder provides value regardless of a company’s size. For powering digital marketing strategies, enterprise marketing and creative departments drive the purchase and deployment of marketing fulfillment software. Other stakeholders benefit as end users. For digital marketing, see how different roles benefit:

    • Marketers accelerate creative production, brand growth and the distribution of marketing collateral. Teams can quickly locate, repurpose, monitor and share files across the globe. Marketing also enables brand management by providing the organization with a central repository for all brand assets and available marketing collateral. Teams can also purchase more printed pieces directly from Bynder. With dynamic templates, teams can easily personalize materials as well without breaking brand guidelines.
    • Designers use Bynder to collaborate, find, access, organize, batch convert and manage creative assets. Your creative teams and agencies can find files in seconds, repurpose them and send them out for approval and dissemination.
    • Sales teams will always have the most up-to-date materials they need from any location on any device. They can also customize materials and request print production.
    • IT departments no longer have to worry about security breaches, siloed file sharing services, servers or cumbersome installations and support requirements. Enterprise-grade marketing fulfillment software in the Cloud eliminates the need to manage servers or worry about security threats.
    • Agencies utilize marketing fulfillment software to cut costs and reach deadlines faster. Agencies experience a branded web portal that keeps creative files organized, secure, and accessible at all times. Teams will never be stuck with bottlenecks.
    • Distributors love marketing fulfillment software. There is no longer a need to manually send files, email attachments, or use other manual means for delivery. Instead, Bynder provides a seamless environment with real-time automation.
  • How does marketing fulfillment support my online marketing strategy?

    Online marketing channels are growing faster than ever, requiring marketing and creative teams to repurpose and publish marketing collateral quickly. Marketing fulfillment software helps teams publish content across online properties in a cost-effective manner.

    For example, from one centralized platform, teams can disseminate marketing materials across all social media channels at once, eliminating the need to manually resize images and update social channels one by one. Most online marketing strategies encompass multiple web channels, such as corporate websites, microsites, online communities and forums.

    Marketing fulfillment software like Bynder can automatically update and disseminate materials across all channels simultaneously. Ensure that your valuable web properties are always consistently branded and up to date.

    Online marketing strategies often involve the distribution of assets across third parties, such as affiliates and distributors. Ensure that these stakeholders are not left behind the moment your marketing assets are completed and approved. Bynder allows teams to share valuable files across their online channels, affiliates and distributors in an automated manner.

  • How do I know if I should invest in Bynder for marketing fulfillment?

    First, analyze how your team currently produces marketing collateral and collaborates amongst themselves and with partners, contractors and other stakeholders. Where are the bottlenecks? Is time wasted searching for digital assets, reviewing and approving collateral, distributing and sharing files, staying organized, accessing files from any location, maintaining brand control and enabling rapid growth?

    If you answered “yes” to any of the above scenarios, Bynder for marketing fulfillment will provide your organization a great return on your investment.

    To find out more on how marketing fulfillment is used to boost your brand, click here to book a demo.