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December 14, 2021

Bynder and Akeneo strengthen partnership to deliver winning digital customer experiences

AMSTERDAM & BOSTON - December 14, 2021 -Bynder, the global leader in digital asset management (DAM), is strengthening its partnership with global Product Experience Management (PXM) leader Akeneo to capitalize on the synergy between product information and associated multichannel assets, tying them together for easier access and a more efficient process for brands looking to create the best digital experience possible for customers.

According to recent research, 35% of online shoppers were frustrated by retailers who didn’t have enough images and 33% felt the product description text was lacking. As brands seek to capitalize on an explosion in e-commerce sales, there’s a growing need for retailers and brands to put more energy into driving digital transformation across both their DAM and PIM strategies. To unlock growth during this year’s expected record holiday season and beyond, brands and retailers must use the complementary benefits of both PIM and DAM solutions to drive their digital commerce strategy and deliver exceptional customer experiences. The assets required to power the digital buying experience across the various customer touchpoints need to be salient, up to date, accurate, and consistent—whether it’s accessed on CMS, Amazon page, marketplace listing, social media, or any other digital or physical channel.

Akeneo’s best-in-class product information management (PIM) solution, together with Bynder’s cutting edge DAM capabilities, improves product data quality accuracy for joint customers while simplifying and scaling product catalog management. The win-win combination enables retailers, manufacturers and distributors to increase conversion rates, reduce product returns, and accelerate time-to-market and channel expansion.

“We’ve worked with Akeneo for a while now, and the combination of DAM and PIM truly is a game-changer,” said Brad Kofoed, Senior Vice President, Global Alliances and Channels at Bynder. “Combined, PIM and DAM capabilities mean that product information is automatically associated with the right digital assets, eliminating the need for manual support and duplication and saving valuable time and effort - a solution that delivers groundbreaking digital experiences.”

“The combination of Akeneo’s PIM solution and Bynder’s DAM capabilities can harmonize a key piece of the digital experience stack,” says Scott Rogers, VP Global Channels and Alliances at Akeneo. “PIM users can re-imagine product content with DAM-delivered rich media, while DAM users can syndicate assets and ultimately accelerate commerce with PIM. In the era of digital-first, this partnership will help both B2B and B2C brands meet the expectations of modern-day online shoppers for success in today’s omnichannel world.”

To learn more about the transformation combination of PIM and DAM, watch the recent conversation on How PIM and DAM Improve Omnichannel Commerce and the Digital Experience with speakers from Akeneo, Bynder, and special guest Forrester.

For more information on the Akeneo and Bynder partnership, click here.

About Bynder

Bynder is a global leader in digital asset management (DAM), providing brands with the most powerful creative content engine to deliver personalized digital experiences. A scalable SaaS solution recognized for its intuitive user experience, Bynder helps more than 1.4M users across over 2100 organizations, including Spotify, Puma, and Icelandair, provide the right, on-brand assets across the enterprise. Founded in 2013, Bynder has since grown to over 400 employees in seven offices around the globe, including the Netherlands, USA, Spain, UK and UAE. The company is backed by Insight Partners. For more information, visit

About Akeneo

Akeneo is a global leader in Product Experience Management (PXM), helping businesses to unlock growth opportunities by delivering a consistent and compelling product experience across all channels, including eCommerce, mobile, print, points of sale, and beyond. With its open platform, leading PIM, add-ons, connectors, and marketplace, Akeneo PXM Studio dramatically improves product data quality and accuracy, simplifies catalog management, and accelerates the sharing of product information across channels and locales.

Leading global brands, manufacturers, distributors, and retailers, including Staples Canada, Fossil, Air Liquide, and Myer, trust Akeneo to scale and customize their omnichannel commerce initiatives. Using Akeneo, brands and retailers can improve customer experience, increase sales, reduce time to market, go global, and boost team productivity. More information at