NEWS Bynder acquires EMRAYS a leading specialist in AI search solutions for DAM

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March 04, 2021

Bynder expands executive leadership team to fuel continued rapid growth

AMSTERDAM - March 4, 2021 - Bynder, the global leader in digital asset management (DAM), today announced several leadership appointments, including Paul Heiden as Chief Product Officer, John Mazotis as Chief Information Officer, and Jorrit Achterberg as Chief Legal Officer.

The skills and expertise Paul, John and Jorrit bring to our already strong leadership bench support Bynder’s continued growth and ability to help marketers elevate digital experiences with authentic creative content.

  • Paul Heiden, Chief Product Officer: Paul is a senior product leader with more than 20 years of experience in creating and realizing new technology and product strategies for high tech start-up and scale-up companies. Most recently, Paul served as Chief Product Officer for Utimaker where he created and implemented the product strategy that grew Ultimaker from a small local player to the global number one in professional 3D Printing. He was also the Founder and CEO of BHOLD, a security software company that was acquired by Microsoft Corporation. At Bynder, he will lead the global product organization to spearhead product innovation and cement Bynder’s position as a leading DAM and creative automation platform.

  • John Mazotis, Chief Information Officer: Prior to his promotion, John served as Bynder’s Senior Vice President of Information Security & Information Technology. Throughout his tenure, Bynder achieved certifications with key security standards including ISO 27001, ISO 22301, ISO 27018, PCI-DSS, HIPAA, GDPR and CCPA. John’s experience spans more than 20 years in IT management, Information Security and Risk Management at global companies such as the ING Group. As CIO, John will continue to lead global information security and drive Bynder’s digital transformation, automation and data driven governance initiatives.

  • Jorrit, Achterberg, Chief Legal Officer: Jorrit joined Bynder in 2020 as General Counsel overseeing the full range of Bynder's legal needs including contract negotiations, ongoing compliance with privacy laws and regulations, and M&A activity. Prior to Bynder, Jorrit held senior roles at HNA Capital, GE Capital, and has more than 15 years of in-house and law firm experience. As CLO, Jorrit will continue to lead a global team dedicated to delivering efficient results, accelerating growth and safeguarding the business.

The leadership team expansion comes during a period of company milestones. Bynder exceeded 1,900 customers and 1.4 million users at the close of 2020, and G2 Crowd recently recognized Bynder as part of its G2 Crowd’s 2021 Best Software Awards on the ‘Top 100 Best EMEA Sellers’ list.

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