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November 18, 2020

Bynder announces Bynder Connector for Salesforce Marketing Cloud on Salesforce AppExchange, the world's leading enterprise cloud marketplace

AMSTERDAM–November 18, 2020 – Bynder, a global leader in digital asset management (DAM), today announced it has launched the Bynder Connector for Salesforce Marketing Cloud on Salesforce AppExchange. This can empower customers to bring their marketing campaigns to market faster, as ready-to-use assets will be directly available within Marketing Cloud.

Built on the Salesforce Platform, Bynder Connector for Salesforce Marketing Cloud is currently available on AppExchange.

Bynder Connector for Salesforce Marketing Cloud

Connecting Bynder to Marketing Cloud allows marketers to speed up campaign execution, reduce risks to brand reputation, and eliminate process bottlenecks when delivering content. Connected through the Content Builder, users are able to easily browse digital assets, select the correct version, resize, and crop assets from Bynder.

What’s more, marketers can also streamline the full content lifecycle within Bynder, from creation, collaboration, approval, and management, to distribution and analytics. Approved assets from Bynder are readily available in Marketing Cloud, which helps marketers and Salesforce users meet the growing demand for content creation, while also being able to bring brand-consistent campaigns to marketing much faster and more efficiently.

Comments on the News

"The connector creates a significant opportunity for our clients beyond operational scale and efficiency," said Bob Hickey, COO of Bynder. "Our customers can gain a competitive advantage by being able to connect and engage with their target audiences at a deeper level."

“Bynder is a welcome addition to AppExchange, as they power digital transformation for customers by enabling them to create, manage, and repurpose digital assets across one solution," said Woodson Martin, GM of Salesforce AppExchange. "AppExchange is constantly evolving to enable our partners to build cutting-edge solutions to drive customer success."

About Salesforce AppExchange

Salesforce AppExchange, the world’s leading enterprise cloud marketplace, empowers companies to sell, service, market and engage in entirely new ways. With more than 6,000 solutions, 8 million customer installs and 90,000 peer reviews, it is the most comprehensive source of cloud, mobile, social, IoT, analytics and artificial intelligence technologies for businesses.

Additional Resources

Salesforce, AppExchange, Marketing Cloud and others are among the trademarks of, inc.

About Bynder

Bynder is a global leader in digital asset management (DAM), providing the most powerful and scalable SaaS solution for brand management. Recognized for its intuitive user experience, Bynder helps more than 1.7M users across over 4000 organizations, including Spotify, Puma and Icelandair, to create, share and organize the full lifecycle of their digital content in the cloud. Founded in 2013, Bynder has since grown to over 550 employees in seven offices around the globe, including the Netherlands, USA, Spain, UK and UAE. The company is backed by Insight Partners. For more information, visit

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