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January 17, 2023

Uniting and thriving for 10 years as Bynder celebrates decade milestone

AMSTERDAM, January 17, 2023⁠ Bynder, a global leader in digital asset management (DAM), is celebrating its 10th anniversary this month.

Bynder has grown from a bespoke solution that was delivered to fulfill the need of a single customer 10 years ago, to a thriving $100m ARR business employing more than 500 people, and serving 1.7 million users across nearly 4,000 brands worldwide. What’s more, its customer base includes 20% of Fortune 500 companies, providing a leading global solution that is critical in a world of proliferating content.

Bynder has led the industry in making DAM a mission-critical strategic solution for brands worldwide. When placed at the center of a connected digital ecosystem, Bynder’s DAM can enable better creation, management and distribution of digital assets. Through its world-class network of integrations, Bynder serves as a system of record for content, and every month delivers more than 18 billion assets on behalf of its customers. This means brands can deliver a personalized content experience to their customers at any stage of the buying journey, and ultimately prove an ROI for content investment. In addition, Bynder’s platform is proven to increase productivity and revenue, while reducing costs.

Bynder recently received majority investment from Thomas H. Lee Partners (THL) which will further accelerate 2023 growth plans while maintaining its position as a market leader in the global DAM category. THL’s investment came at the end of 2022 - in a year that saw a slowdown in private equity dealmaking.

Bynder’s 10 year anniversary follows a number of other key achievements and industry-first innovations, all of which reinforce the relevancy and criticality of DAM, including:

  • Launching Studio - a next generation solution for scalable content creation and templating, giving marketers new capabilities to generate more value from their branded content
  • Debuting and expanding its highly successful Dynamic Asset Transformation (DAT) module, making it easier for marketers to meet their digital transformation and experience objectives
  • Acquiring content operations platform GatherContent in early 2022
  • Being named a leader in The Forrester Wave™: Digital Asset Management for Customer Experience, Q1 2022 report by Forrester Research, Inc
  • Securing number one position in the Winter 2023 G2 Grid Report
  • Expanding its relationship with Salesforce and launching the Salesforce Commerce Cloud Guide for Headless B2C Commerce

Bob Hickey, CEO of Bynder, said: “In the past 10 years, the digital customer experience has really elevated the importance of content. Organizations now look at content as a strategic business asset and as a result, they are monetising it through a range of dynamic digital marketing strategies. Therefore, Bynder has become mission-critical for brands who want to execute and deliver digital marketing at scale. As we look to the next 10 years, the demand for targeted content across multiple touchpoints is continuing to grow, and with this in mind, the future of DAM and the developments we make in this industry, will be more important than ever.

“With the digital landscape growing and evolving all the time, we could not have achieved this huge milestone without the dedication of our talented Byndies and the support of our customer community. Our passion to help brands unite, create and thrive in this digital world is second to none and we’re really excited about what the future holds for us.”

Bynder’s powerful, intuitive, and deeply integrated DAM platform unifies and transforms the creation, management, and distribution of marketing assets. In the past 10 years, its scalable, cloud-native platform has helped thousands of companies, including Spotify, Puma, Five Guys, and Icelandair, power better content experiences for their customers.

The company is headquartered in Amsterdam, with major office hubs in the United States, Spain, UK, Australia, and UAE. As part of the 10th anniversary celebrations, Bynder will be giving all of its employees (who are known as ‘Byndies’) across the world, a day off in recognition of this milestone.

For more information on Bynder, please visit

About Bynder

Bynder goes far beyond managing digital assets. The digital asset management platform enables teams to conquer the chaos of proliferating content, touchpoints, and relationships in order to thrive. With powerful and intuitive solutions that embrace the way people want to work and a richly integrated ecosystem, Bynder is the brand ally that unifies and transforms the creation and sharing of assets, inspiring teams, delighting customers, and elevating businesses.

Bynder’s 550+ employees, known as ‘Byndies’; together constitute the world’s most extensive pool of digital asset management expertise. Bynder enables more than 1.7M users across nearly 4,000 organizations, including Spotify, Puma, Five Guys, and Icelandair. Founded in 2013, Bynder has eight offices around the globe, including the Netherlands, the United States, Spain, UK, Australia, and UAE.

Media Contacts:

Manisha Mehta

[email protected]

Steve Vinall

[email protected]