The latest edition of OnDAM Paris delivered a clear message: more and more modern enterprises are using AI-powered DAM to deliver unprecedented scale, ROI, and productivity gains across their content operations.
Organized by Activo, a leading digital transformation consultancy and Bynder partner, the annual event explores the latest trends and innovations shaping the digital asset management landscape. Naturally, the impact and potential of AI were top of mind.
With Bynder laser-focused on building the new era of digital asset management, Bynder participated alongside many of our customers to showcase practical, real-world examples of AI-powered DAM in action. By harnessing pioneering capabilities like Bynder's AI Agents, industry-ranging brands are already augmenting workforces, automating time-consuming tasks, and enforcing brand governance at scale, all while keeping humans firmly in the loop.
Two such examples were the success stories told by Moët Hennessy and Nexans. Despite operating in vastly different industries—luxury wines and spirits on the one side, electrical manufacturing on the other—both organizations face the same pressures: rising content demands, fragmented systems, and stretched teams.
By strategically deploying Bynder as a system of record for digital content configured to their unique needs, both customers showcase the transformative role of AI-powered DAM in solving today’s biggest operational challenges, particularly around content governance and scale.
Moët Hennessy: Unifying 27 Maisons around a single source of truth
With 27 prestigious Maisons across 40 global markets, Moët Hennessy manages a huge volume of product assets and data.
Before Bynder, that content was fragmented across Excel files, PDFs, emails, and isolated systems. There were also no consistent rules or shared language for organizing, activating, and governing content.
Everyone had their own definitions for things we thought were simple, like ‘What is a bottle?’ or ‘What is packaging?Salah Alaoui
Head of AIT Product & Content Platform at Moët Hennessy
They had great content, yet the lack of a unified system of record limited impact and ROI. Brand and marketing teams were losing time to repetitive manual workflows, cleaning up poor data, and tracking down assets across siloed systems.
Improving data governance with a connected content ecosystem
Working with Bynder and partner Activo, Moët Hennessy first aligned the organization around shared definitions and common standards for product data and assets. Using Bynder as the foundation of its wider content ecosystem, the business built an automated end-to-end data flow from its Enterprise Resource Planning software (SAP) and Product Information Management system (Akeneo), and into Bynder.
Within Bynder, content is enriched, governed, and made channel-ready at scale, assisted by Bynder’s agentic AI capabilities. From there, assets and data flow downstream into the Google Data Platform and other activation channels, including e-commerce and digital catalogs.
This “closed loop” content ecosystem was exactly what Moët Hennessy needed to activate content at scale, enabling high-volume delivery across its 27 Maisons across multiple channels and markets.
Évin Law: Using AI Agents to solve a tricky regulatory challenge
With this system of record in place, Moët Hennessy created a proof-of-concept with Bynder's AI Agents to address a challenging regulatory constraint: France's Évin Law. This legislation strictly regulates alcohol-related content, prohibiting scenes of direct consumption and requiring legal review of every asset before it can be used in the French market—traditionally a slow and resource-heavy process.
Moët Hennessy deployed Bynder’s Enrichment Agent to automatically identify and tag non-compliant assets based on a simple prompt. Those assets are then filtered out of French campaigns before they ever reach activation.
The result isn’t just faster, more cost-effective workflows. It’s earlier risk mitigation, reduced legal burden, and teams freed to focus on higher-value work, delegating compliance enforcement to the agents while maintaining full human oversight.
Nexans: Integrating systems for scalable growth
As the world’s second-largest cable manufacturer, Nexans’ growth strategy relies heavily on acquisitions. Each new cable plant brings new teams, new systems, and legacy data of inconsistent quality into the organization. Rémi Lancry, Head of Digital Product Management at Nexans, illustrated a typical problem: an Italian factory unable to provide product imagery for all cable color variations due to limited budget and local expertise.
The lack of consistent data and poor content quality hindered Nexans’ ability to scale quickly and efficiently. Supported by Activo, Nexans integrated Bynder’s AI-powered DAM with its PIM solution, creating a centralized hub for data cleansing, normalization, and governance. Product data from newly acquired entities is ingested, cleaned, and standardized through a single source of truth that teams can trust.
Results
- Significant reductions in manual data re-entry and cleansing.
- Growing internal adoption of DAM driven by internal training and clear visibility into time savings, compounding value as the organization scales
- Automating and scaling the production of product sheets and marketing materials to improve content ROI
The path forward: Human-led, AI-powered
The insights from the latest OnDAM Paris prove that AI’s value doesn’t exist in a vacuum, independent of or in competition with human ingenuity. By strategically deploying AI-powered DAM while keeping teams firmly in control of how it’s used, modern enterprises like Moët Hennessy and Nexans can automate workflows, enforce compliance, and scale operations in ways that were previously unimaginable.
With pioneering tools like Bynder’s AI Agents, organizations are automating the heavy lifting across the content supply chain while keeping control, compliance, and brand integrity intact, turning content into a competitive advantage.
