Basic-Fit
How Basic-Fit streamlines content creation and localization with Bynder
19,680+
assets stored
330+
active users
66.13 GB
total storage
With 3.75 million+ members and 1,400+ clubs, Basic-Fit is the European market leader in the value-for-money fitness market. The company is active in some of Europe’s most attractive markets: the Netherlands, Belgium, Luxembourg, France, Germany and Spain.
With over 8.000 employees, Basic-Fit operates a straightforward membership model, offering uncomplicated, essential and effective fitness experiences that are both affordable and easy to access for everyone.
Challenge
Prior to using Bynder, Basic-Fit used SharePoint to store and manage assets, which included folders accessible to all employees. As the company ramped up their content production efforts, this quickly proved to be inadequate.
As a fitness brand, Basic-Fit relies heavily on model imagery, which is subject to buyout agreements. Without a clear overview, the company had difficulty managing these licenses.
Finally, Basic-Fit had grown massively over the last six years, leading to a large number of employees who needed access to images for their respective markets.
Solution
Besides having a better overview of assets and their usage rights, Basic-Fit needed a DAM platform that would allow them to store their visual guidelines in an easy-to-edit digital format. Bynder’s CX for User Community acts as the digital home for the company’s brand identity, making sure everyone stays on-brand when communicating the Basic-Fit brand.
The company was also looking for a way to make it easier for employees in local markets to create content, such as social media posts and posters. Bynder’s Studio enables Basic-Fit employees to create localized content from a selection of brand-approved templates.
As our guidelines evolve to adapt to changing brand needs, we needed a solution beyond the static PDFs and design books that were cluttering our desks. With Bynder, we can easily host and edit our brand guidelines digitally, and even create new guidelines for other work processes.Roddy van der Maat
International Content Lead at Basic-Fit International
Results
Bynder is now the central hub for all of the brand’s fitness imagery that’s used in the Basic-Fit app and other products.
Basic-Fit has seen significant benefits since implementing Bynder’s DAM platform. For instance, the platform has been embraced by their email and design teams, who use it daily to find and create content for their marketing campaigns and member engagement initiatives.
What’s next?
Building on its positive experience with Bynder’s image templates, Basic-Fit is now testing video templates, with the goal of rolling it out to their employees in the near future.
