DOUGLAS

“So the main objective was not just to implement a new system, not just to replace an asset bank. We really wanted to find a solution, a single point of truth for all our branding and campaign materials, and then make that system the most visited tool or most visited site for all marketing. Stakeholders across all our countries, all our markets, and even for external people. So we really wanted to extend on the use cases that system has and really wanted to make sure we focus on branding. Our Bynder system is actually called DOUGLAS brand portal. So that's really important for us, because we as the DOUGLAS group have a strong brand, and we want to make sure it's staying there. We want to make sure we are staying on-brand. So having a system, a single point of truth where everything regarding branding and also our campaigns is located was really key to us.” 

The challenge

Before Bynder, DOUGLAS relied on PDFs, emails, and scattered folders to manage and share marketing and brand materials across regions. Campaign assets and guidelines were typically emailed once a month via PDF, making it hard to coordinate activities in real-time (or know if the assets were even up-to-date). 

With multiple campaigns running across 22 markets, the lack of a system of record led to constant back-and-forths,  duplicate work, and delayed deadlines. Marketers and agency partners struggled to stay aligned, campaign launches were not coordinated for maximum impact, and off-brand materials in market were all too common.

The solution

On the hunt for a new solution, Bynder's CX User Community (CXUC) stood out as a key differentiator from other vendors. For a campaign-driven organization like DOUGLAS, Bynder delivered something its teams desperately needed: a dynamic, centralized brand hub that equipped every stakeholder with curated, contextual campaign assets, launch kits, guidelines, and training resources in one place. 

Quickly after implementing CXUC, DOUGLAS’ marketers built dedicated hubs for major revenue-driving moments like Black Friday and Christmas, which demanded flawless execution across all markets. Regional marketers and external partners could now quickly gather what they need tailored by channel, market, and audience for faster go-to-market while safeguarding brand compliance. DOUGLAS then expanded its CXUC to cover additional campaigns and toolkits, building the comprehensive system of record for brand and marketing enablement they’d envisioned.

A key use case within CXUC is the DOUGLAS Brand Book, an interactive digital home for the company’s brand identity. It brings together everything from logo usage and color palettes to tone of voice, photography, and content creation rules, giving everyone the tools to stay on-brand and aligned.

DOUGLAS also built an internal training center within CXUC from day one, complete with video tutorials, how-to guides, and documentation on navigating the system, uploading assets, and finding relevant content quickly. This self-service approach means users can work autonomously without constant hand-holding from the central team, scaling campaign output while improving global brand consistency.

The impact

In just 18 months, DOUGLAS has seen remarkable adoption and impact:

• 420+ content instances created (landing pages, campaign guides, brand books, training materials)
• 40,000+ pages opened per month across markets
• 800,000+ total page views within CXUC since launch
• 1,000+ active users and growing, with new stakeholders added regularly as adoption deepens

“You can see CX User Community has been a huge success at DOUGLAS. We have over 420 content instances or landing pages, guides, and so on that are used and created. And every month there are new guides and so on edited only within a year and a half. It's really impressive. Then we have over 40,000 pages that are open per month, so you can really see also our user community is really active within the tool and I think they're going in there on a daily basis to execute all the campaigns we are doing. We have over 800,000 total page views, and we're all doing that with roughly 1000 users, and the user base is also growing.”