Franke Australia

Previous challenges

Franke relied on OneDrive before Bynder, meaning assets had to be manually emailed to retailers—a slow, error-prone process that not only drained resources but also limited the impact and agility of its marketing efforts. Inconsistent branding was rife, content ROI was low, and promotional campaigns lacked a unified go-to-market strategy. 

Following its merger with fellow industry distributor PRKS, Franke saw Bynder’s potential to champion a self-service approach to retail enablement. By making Bynder its single system of record, partners could instantly access the assets, product specs, and go-to-market guidelines they needed to promote Franke’s kitchen solutions effectively, while freeing up employees from repetitive, manual work. 

The solution

Franke worked closely with Bynder’s experts to build a retail enablement hub with self-service at its heart. No longer confined to a static repository of unorganized assets, Bynder is now the go-to location for teams and retail partners to access everything they need to go to market quickly, consistently, and in line with each retailer’s needs.

Equipping retailers with market-ready product experiences

Franke’s brand ethos celebrates the kitchen as the heart of the home, providing integrated, high-quality solutions that are more than just stand-alone products. Instilling that philosophy in retailers is vital: every product experience and customer touchpoint should embody the same premium look and feel that defines a Franke kitchen.

With Bynder, Franke ensures that every go-to-market asset is not only accurate and accessible, but also curated to reflect its design-led ethos. By curating contextual content hubs for different product collections with Bynder’s CX User Community (CXUC), retailers and internal teams can now access everything in one place: imagery, technical specs, guidelines, and download links—all organized by brand, product category, and use case. 

As a result, Franke is bringing solutions to market faster without bottlenecks, content is used to its full potential, and its lean marketing team saves time to focus on higher-value initiatives.

Boosting campaign reach and ROI

Coordinating promotional campaigns through Bynder has been one of the biggest positives for Franke. Instead of sending fragmented emails and bulky attachments to each retailer every time there’s a new promotion, Franke’s marketers now use Bynder’s CX UC to build campaign-specific landing pages and content portals for each market. 

Partners can instantly access POS materials, customer lists, campaign assets, and go-to-market guidelines tailored to each retailer’s needs. Internal teams also stay informed about upcoming promotions, ensuring every launch is coordinated for high impact.