On
How On automates the delivery of 154,000 assets globally with Bynder
250k
assets stored
154k
product images automatically tagged and distributed
55
hours per week saved
Founded in the Swiss Alps in 2010, On has become a globally recognized leader in premium performance footwear, apparel, and accessories. The brand's commitment to innovation and design has fueled its expansion into more than 80 countries. As On's global footprint grew, so did the complexity of its content operations, creating an urgent need for a system that could ensure product information remained consistent and accurate across all digital channels.
We sat down with Oli Walker, Engineering Manager, and Anastasiya Veber, Senior Asset Specialist, to learn how Bynder helps On increase operational efficiency and eliminate errors by automating the distribution of its digital assets across all global customer touchpoints.
Previous challenges
Prior to implementing a connected digital ecosystem, the team's workflow for managing and distributing digital assets was constrained by a series of manual processes. This created significant bottlenecks, consumed valuable time, and left the door open for human error.
Before we integrated Bynder DAM and our PIM platform, we had to manually upload product assets to the PIM system. The next logical step was to automate this. The manual flow of uploading assets to our email marketing platform was also prone to mistakes.Oli Walker
Engineering Manager at On
With the brand launching almost 1,000 products in 2023 and that number increasing to over 1,800 in 2024, the sheer volume of required assets became unmanageable. The team estimated they needed to handle 83,000 assets in 2024 alone, making any manual step a major roadblock.
Bynder is at the heart of On's digital ecosystem
With all product-ready assets already stored and managed in Bynder, On wanted to connect Bynder to its wider martech stack to automate workflows, eliminate manual work, and ensure consistency and accuracy across all customer touchpoints.
Bynder is the system of record for all our assets. They are distributed for internal use and to our websites. External partners, such as key accounts and retailers, access these assets through collection links we provide.Anastasiya Veber
Senior Asset Specialist at On
Bynder's CX Omnichannel automatically distributes thousands of channel-ready assets. This includes syncing product images and metadata from Bynder to customer touchpoints, such as On's email marketing platform. This automation has been particularly successful in areas like email order confirmations, leading to a 95% faster sync time and saving 564 hours of server time.
By automating the assets, we have been able to almost fully eradicate mistakes in our emails. Resolution times for any required fixes have been reduced from days to minutes. Since moving the email order confirmation images to Predictable URLs, we have had zero IT tickets raised for missing images. That's a huge win.Oli Walker
Engineering Manager at On
Thanks to CX Omnichannel, On has improved the quality and consistency of its digital channels. This not only reduces the negative impact on the customer experience but enables On to present a reliable and professional brand image, which builds customer trust.
Automated success at scale and greater operational efficiency
The integration between Bynder DAM and On's PIM automates the flow of metadata. This setup ensures that assets in Bynder are automatically enriched with up-to-date product information pulled directly from the PIM, and vice versa. This new, integrated digital ecosystem delivered immediate results across the organization, transforming day-to-day content operations and dramatically improving output quality.
Of the 250,000 assets in Bynder, the team successfully automated the workflow for 154,000 product images. This success has freed up valuable time and resources for the company's internal Studio teams, who are responsible for creating, uploading, and tagging assets. Specifically, the automation saves three separate Studio teams—including the e-commerce team (who photographs products) and the B2B team (who photographs samples)—an estimated 15 hours per week each. Additionally, the App Upload team saves on average 10 hours per week.
The automations we've put in place have made uploading assets a game-changer compared to what it was before. Uploaded assets are automatically tagged and our complete taxonomy helps anyone get the right assets efficiently. The easier you can find assets, the quicker you can use them for the right purposes.Anastasiya Veber
Senior Asset Specialist at On
What's next for On?
By 2026, the brand expects to be managing more than 5,000 products and a library of over 260,000 assets. To handle this scale, On's focus for the next year is to evolve its Bynder DAM into a centralized Brand Hub using Bynder's CX User Community solution.
The Brand Hub will serve as the definitive system of record for all of On's marketing and brand assets. It will be the single destination where external partners can check the official brand identity and access necessary guidelines, and where internal teams can find approved marketing assets.
This will drive brand consistency across all customer touchpoints and accelerate time-to-market for On's campaigns and product launches by mobilizing go-to-market teams.
