Raymour & Flanigan
How Raymour & Flanigan saves 265 hours weekly with Bynder’s AI-powered DAM
$125,000
cost savings
265
hours saved per week
30%
faster product launches
Raymour & Flanigan is the largest furniture and mattress retailer in the Northeast of the United States and the seventh largest nationwide. Privately held and family-owned, Raymour & Flanigan is committed to creating exceptional omnichannel experiences across its 145+ retail stores and website. To achieve this, the brand wanted to create a connected digital ecosystem to enhance customer experiences both in-store and online.
The challenge
Before onboarding Bynder, Raymour & Flanigan had a digital asset management solution that was not widely adopted or used by marketing and creative teams. The marketing team had to consistently produce new content for thousands of existing products, and the 500+ new products that arrived each month.
However, content produced by the in-house photography team was nearly impossible for the wider marketing team to discover due to the limitations of their legacy DAM. This lack of visibility forced employees to manually track down assets, leading Raymour & Flanigan to identify an opportunity to solve three challenges in its siloed workflow:
- Enhancing the asset findability from its photography portfolio and promoting content reuse
- Breaking down siloed workflows to promote stronger collaboration
- Introducing a new, efficient way of distributing assets to market
People were wandering around the office asking different teams if anyone had a photo. Even if they found one, they still weren’t sure if the image was actually usable.Nicole DeHaven
Digital Asset Manager at Raymour & Flanigan
In addition to the internal DAM challenges, Raymour & Flanigan faced issues with its digital storefront. Website load times were slow and its site functionality was clunky, damaging customer engagement and increasing bounce rates.
The separate e-commerce platform, which stores millions of assets, suffered from poor metadata and no version control, resulting in a disjointed content experience.
We wanted our customers to engage with our products in more inspiring and personalized ways like seeing furniture come to life in 3D, or using our room planner to visualize spaces before they buy. But we didn't have ownership over any of that. Our assets weren't optimized, our systems weren't integrated and, as a result, we couldn't confidently shape the customer experience the way we wanted to.Nicole DeHaven
Digital Asset Manager at Raymour & Flanigan
The solution
Raymour & Flanigan’s Bynder DAM functions as a foundational system of record for all digital assets, sitting at the heart of a larger content ecosystem. The furniture retailer is currently managing over 1.3 million digital assets, including 1.2 million product images, 27,000+ lifestyle images, 26,000+ marketing assets, and 22,000+ website assets.
The DAM has bridged the gap between creative teams and the wider marketing team, with source files and ready-to-publish creative easily accessible within the same platform.
Raymour & Flanigan uses Bynder AI to generate alt text and apply metadata at scale. Assets are enriched automatically during upload, ensuring they are instantly discoverable. This automation is a primary driver of the 265 hours saved weekly, allowing teams to trade repetitive tagging for strategic creative work.
We've increased asset findability so much so that across teams, along with our automations, we're saving over 265 hours a week. That's not just hours saved, that's time given back to our teams to do real creative strategic work. So yes, the numbers are big, but it's what they free us up to do that matters the most.Nicole DeHaven
Digital Asset Manager at Raymour & Flanigan
Bynder DAM promotes asset reuse through metadata management, tagging, and controlling asset visibility based on SKU status. Teams can quickly find lifestyle and e-commerce assets to deliver to market quicker and avoid the costs of creating new content that they previously couldn’t find. Switching to Bynder's AI-powered DAM has saved Raymour & Flanigan an estimated $125,000.
We have a ‘primary product asset’ in Bynder that contains all of the information about a product. We leverage the ‘linked assets’ feature in Bynder so that with just a glance you’re able to see if the asset can be used. Our marketing and creative teams can work really quickly to find and retrieve the active assets they can use.Nicole DeHaven
Digital Asset Manager at Raymour & Flanigan
Raymour & Flanigan's Bynder-driven content workflow
Bynder’s open and composable platform is a great fit with Raymour & Flanigan’s wider martech stack. This created an opportunity to integrate Bynder with the project management solution Wrike, creating a connected digital ecosystem that directly supports the business's content operations.
To handle its rapid growth, the company rebuilt its content workflow to fix issues like delays, duplicate work, and lost feedback. The new process ensures all work runs through Bynder, supported by Wrike for project management, approvals, and delivery. This workflow reset eliminated friction in its operations, resulting in a notable business impact: new product launches saw a 30% reduction in time to market.
Bynder's CX Omnichannel is one of the most powerful drivers of website performance and customer experience behind the scenes.Nicole DeHaven
Digital Asset Manager at Raymour & Flanigan
Bynder's CX Omnichannel solution has been a core driver of Raymour & Flanigan's digital success, both by optimizing content delivery and improving the customer experience. CX Omnichannel dynamically optimizes assets for different devices and screen sizes, ensuring the right format and size are delivered, improving site performance.
This translates to a much smoother and faster shopping experience for customers. When pages load quickly, customers don't get frustrated and leave. They can browse products, view high-quality images without delay, and easily move through the purchase journey. The results speak for themselves: load time has improved by up to 36% across the e-commerce site, directly leading to an increase in add-to-cart conversions, customer engagement, and overall revenue.
Thanks to the integration between Bynder and Optimizely, website content authors can choose and place assets on the site directly from Bynder.
Apart from the obvious workflow speed benefits, this integration also fuels alt text and will enable more work ahead on our roadmap, including shoppable images. We are now able to replace assets on site simply by updating the new version in Bynder, which, along with the aforementioned workflow benefit, saves people countless hours of time.Nicole DeHaven
Digital Asset Manager at Raymour & Flanigan
Additionally, Bynder enables Raymour & Flanigan to handle complex media like the assets required for 3D room planners. Previously, the team struggled to provide external partners with the specific textures and technical assets needed for 3D visualization because the content wasn't supported for that purpose. Bynder serves as the single source of truth for all 3D-ready assets. Product images, textures, and specifications are organized in collections and automatically shared with 3D room planner tools. Customers can now design spaces online with accurate product visuals, building the purchase confidence necessary for high-consideration furniture sales.
The impact
Since implementing Bynder, Raymour & Flanigan has achieved better conversion rates and operational efficiencies:
- 265+ hours saved weekly through AI-powered metadata automation and enhanced asset findability
- $125,000 in annual cost savings by eliminating content silos and promoting asset reuse across the organization
- 30% faster time-to-market for new product launches
- 36% improvement in website load speeds via CX Omnichannel, directly driving higher add-to-cart conversions and engagement
