November 20, 2025 — Hootsuite, a leading enterprise solution for social intelligence, and Bynder, the leading AI-powered digital asset management (DAM) solution, today announced a strategic partnership to streamline content management for enterprise marketing teams.
The partnership Bynder’s DAM platform with Hootsuite, allowing marketers to quickly find approved digital assets and share them across social channels - all without leaving the platform. Powered by AI, the integration automatically surfaces, tags, and organizes brand assets, making it faster than ever for teams to discover, publish, and measure high-performing content across global single and multi-brands.
“Enterprises face a real challenge in maintaining brand consistency across global teams and markets,” said Yan Levieil, Chief Sales Officer at Hootsuite. “We hear it from our customers all the time: they need a more scalable way to access and share brand assets globally. This partnership delivers exactly that.”
This integration addresses key challenges for enterprise organizations:
- Speed to market and operational efficiency: Access approved assets within Hootsuite, reducing delays, simplifying workflows, and enabling cross-functional collaboration across global teams.
- Brand consistency and unified voice: Maintain a cohesive brand presence across markets, ensuring all teams share on-brand messaging while adhering to regional guidelines.
- Governance, security, and compliance: Control who can access and publish assets, with full visibility into usage rights, regulatory requirements, and approvals.
- Content performance: Leverage Hootsuite’s real-time social insights to guide content strategy, amplify what’s working, and measure ROI across campaigns.
“Bynder is the system of record for all brand content,” said Jay Vigeland, Senior Vice President of Partnerships at Bynder. “By combining Bynder’s AI-powered DAM with Hootsuite, we’re empowering brands to deliver consistent, on-brand content at every customer touchpoint, faster and smarter than ever before.”
Hootsuite and Bynder share more than 300 enterprise customers, including some of the world’s most recognized brands. Together, the platforms are helping enterprise organizations connect content operations with social insights, driving brand consistency, compliance, and measurable ROI across the social content lifecycle.