Research from Bynder’s State of DAM report: The rise of AI-powered, human-approved content experiences has revealed that while businesses are adopting AI within their digital asset management solutions, 90% of global teams view human oversight as essential for safeguarding brand identity and ensuring personalization and compliance.
The survey of 1,800 global managers* also found that as AI becomes more embedded across workflows, the top three areas of concern were around content governance, in particular, quality control (55%), risk management (50%), and compliance (47%). These statistics show how human involvement is crucial to ensuring AI-generated content aligns with guidelines and regulations.
In addition to human oversight being key for many organizations, Bynder’s report also revealed AI is driving significant improvements in content operations, with 98% of organizations expecting it to deliver key business outcomes over the next year. Among these, 46% anticipate a boost in team productivity, while 45% expect AI to enhance operational efficiency, and 43% see it improving customer engagement.
The research also found that while 41% of businesses have fully integrated or are scaling the adoption of AI within their DAM solutions, only 33% have a dedicated AI strategy. The key challenges businesses stated for implementing AI within their DAM systems included data privacy and security (41%), skill development (36%), and integration complexity (35%). As AI adoption grows, addressing these hurdles will be essential for businesses to maximize AI's true potential.
Richard Heitmann, CMO at Bynder, said: “AI is transforming content operations and disrupting entire industries. The companies that will gain the most are those that empower their teams with the power of AI while providing the tools for human oversight to safeguard brand identity and ensure governance and compliance.”
Bynder’s report revealed businesses are more likely to measure AI’s ROI through time savings (40%) rather than cost reduction (36%). For those who were surveyed with fully integrated AI, the top 3 areas where businesses are highlighting ROI are improved search accuracy and asset discovery (41%), faster time-to-market (37%), and enhanced workflow efficiency (37%).
In contrast, businesses in earlier stages of AI adoption also stated that they prioritized time savings (43%), but they were more focused on improving decision-making through data insights (36%), and cost reduction (35%).
To view the report in more detail, please visit: https://www.bynder.com/en/state-of-dam/.
*Sample: 1,800 Managers, in companies with 1,000+ employees in UK, US, France, Germany, Netherlands, Scandinavia, and Australia across the following industries: Consumer Brands, Technology, Finance, Healthcare, Industrials and Retail. In the field from 6 March - 24 March 2025.