As businesses race to scale content creation with AI, a series of eye-catching images by Bynder are making the rounds, each one a playful yet stark reminder of what happens when AI-generated content lacks proper oversight.
From an overly literal Spanish translation, to a surreal sunglasses experiment and a fast-food tagline that plays it too safe, these images highlight a powerful truth - AI can move fast, but without human oversight, it doesn’t always hit the mark.
Lost in translation
In one image, a Spanish caption states: “Mismo texto pero en español” (“Same text but in Spanish”) - a literal, awkward translation generated without context or nuance. While technically correct, it completely misses the mark for tone and localization, proving that even the simplest outputs go wrong without human oversight.
Fast food, flat copy
Another AI-generated creative shows a burger ad with the tagline: ‘Quality You Can Taste’. On its own, the phrase works, but in a saturated market where every burger claims to be the best, a generic line won't drive sales or resonate emotionally. It’s a clear example of how AI can generate content, but not necessarily connection.
A model of confusion
Perhaps the most visually jarring (and amusing) image features a woman wearing not one, but five pairs of sunglasses at once, with the caption: ‘Try a few different models’. A clever prompt but misunderstood, with the output missing the real message: trying on styles one at a time. What should have been a sleek product advert turned into an optical overload.
Although Bynder’s latest campaign offers a humorous example of what enterprises could risk without AI-driven governance and compliance, it also aims to spark discussion on the importance of maintaining full control over asset usage for enterprises.
Commenting on the need for robust approval processes, Manisha Mehta, Global PR and Communications expert at Bynder said:
“As AI continues to transform industries, its role in marketing has expanded significantly. The ability to generate content at such speed is certainly an advantage to marketers, especially in a period where time-to-market pressures mount.
“However, while AI is certainly efficient, this doesn’t mean it is risk-free and without proper governance, it can introduce misaligned messaging and even reputational risks. This is especially the case for large global companies, where a slogan’s meaning could be misinterpreted or even become offensive when it is translated into different languages.
“The legal ramifications also need to be considered, as they are often greater when brands scale or enter new territories. While the risks certainly become greater, AI-driven governance can help protect brands.
“As the demand for speed and efficiency grows, marketers must establish clear AI governance frameworks to ensure brand integrity and cultural sensitivity. Strategic human approval remains critical in ensuring AI-driven content aligns with the brand.
“With this in mind, we knew we wanted to highlight the issue directly to fellow marketers, and what better way than a set of playful visualizers which show how brands could potentially be portrayed without adequate human oversight. In today’s digital landscape, AI-powered, human-approved isn’t just a slogan, it’s a standard.”
Download the full set of images here. For more information, please visit: www.bynder.com.