Bynder Analytics
Turn data into a strategic advantage
Identify what drives performance, uncover areas for improvement, and focus your efforts where they matter most. Bynder Analytics gives your teams the insights they need to create high-performing content experiences, optimize workflows, and increase ROI.
- Actionable insights tailored to your content strategy
- Clear visibility into asset usage and performance
- Strategic dashboards that highlight impact and ROI
Proudly supporting our 4000+ customers to grow and thrive
See how you can turn data into a strategic advantage
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Smarter decisions, backed by data
Gain clear visibility into how content performs, how users engage, and where workflows can improve. Analytics helps you optimize portal adoption, remove bottlenecks, and make confident, data-backed decisions.
Now, with the insights provided by Analytics, stakeholders can see which assets are popular, which assets are being reused, and which ones aren't worth creating in the future.
Insights for every team
From quick overviews to deep dives, Analytics delivers tailored dashboards for marketers, admins, and creatives. Filter results, spot trends, and export reports that help your teams understand the impact of their content.
Maximize asset impact across platforms
Monitor how assets are used across user communities, brand portals, content hubs, and external channels like CMS and e-commerce platforms. Identify top-performing content, reduce duplication, and optimize omnichannel content strategies.
Bynder Analytics enables deeper insights into content performance, allowing the team to measure ROI more accurately.
Prove the ROI of your content ecosystem
Track adoption and engagement across your DAM, portals, and marketing channels. Uncover insights to demonstrate content and campaign ROI, identify training needs, and drive team efficiency.
The reporting within Bynder is phenomenal. You can't ask for anything better than that to have your executives see how Bynder works and how quickly it works.
More products and add-ons
What is Bynder Analytics?
Drilling down into a digital asset management (DAM) system’s data can help you to get more value from your digital assets and understand how often content is used, in what way it’s being implemented across departments, and identify which content is relied upon most frequently.
Bynder Analytics can be used for a variety of purposes depending on your role and goal. For instance, marketing managers can get an overview of their most popular digital assets, while creative directors may be more concerned with the average duration of a project across different teams and countries.
To satisfy the needs of all Bynder users, Analytics is offered in a Light, Standard and Advanced package. Light provides general insights and reporting capabilities, whereas Standard and Advanced allows users to focus even more on the exact metrics that their organization is interested in.
What are the benefits of using Bynder Analytics?
Bynder Analytics helps teams deliver the ethos of content quality, not quantity. The visually intuitive content analytics dashboard helps companies unlock the valuable data behind their content so they can:
Measure internal content usage
With data on content views and downloads, users can find out which types of content are being used the most across the various departments and regions.
Demonstrate ROI
The ‘Most popular’ feature helps to identify the most valuable content and campaigns in an instant, with reporting capabilities to help back up your decisions with easily digestible data.
Track the progress of jobs
By following the progress of creative projects, including number of outstanding jobs, assets created, project stage, and users responsible, it’s easier for managers to recognize potential bottlenecks in a creative project, ultimately ensuring a much quicker time-to-market for content.
Pinpoint ineffective content
Measuring the popularity of assets stored in the portal helps teams see what’s working and what’s not. By recognizing files that are being neglected or underused, it’s clearer where you need to optimize or even remove particular content pieces.
Get an overview of what keywords are being used
By getting an insight into what search terms are typically used throughout the company, you can see what kind of content is most often accessed, and organize accordingly.
Ultimately, Bynder Analytics is about helping users discover the actual value of digital assets—backed up by data—within their Bynder portal, empowering better decisions, and better content.
Ready to see Bynder in action?
Chat face-to-face with a Bynder representative and see why 4000+ brands trust our AI-powered DAM to deliver exceptional content experiences.
- Free consultation, zero commitment
- A short 15-minute call to get to know each other
- Followed by a demo with a product expert, tailored to your use-case
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Engineered for data security