Asset Workflow
Speed up content approvals and stay aligned
Brief, review, and approve digital assets in one place. Collaborate in real-time, reduce rework, and ensure every asset meets your brand standards.
- Simplify creative collaboration
- Safeguard brand consistency
- Go to market quickly
Proudly supporting our 4000+ customers to grow and thrive
See how you can simplify your digital assets approval
Watch the videoAlign teams with clear briefs
Kickstart campaigns with clear, customizable briefs, assign ownership, and track asset status - keeping teams aligned and production moving fast.
Review smarter, collaborate faster
Keep feedback loops tight and efficient with configurable workflows, in-context collaboration, and version control to ensure nothing slows your campaigns down.
One of our favorite features is the ability to annotate on an asset and the version control. Being able to quickly understand how something has evolved as we have been working on an asset throughout the creative process is really helpful to get to speed quickly and be able to give better feedback.
Approve and route on-brand assets to your DAM
Eliminate delays by uniting stakeholders and shortening approval rounds, so teams can instantly access and use on-brand assets from your DAM without missing a beat.
94% of clients create assets faster with Bynder. — DAM ROI Report
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Asset Workflow FAQs
What is Asset Workflow in Bynder?
Asset Workflow is a collaborative solution within Bynder’s Digital Asset Management (DAM) platform designed to streamline the briefing, proofing, and approval of digital assets. It enables teams to submit creative briefs, provide annotations and comments directly on assets, and manage approval processes in real time—ensuring accountability and brand compliance.
What is the difference between Content Workflow and Asset Workflow?
In Asset Workflow you can run approvals for the digital assets that you want to make available in the DAM, while in Content Workflow you can use the approved assets in the long-form content pieces (e.g. blogs or web pages). Content Workflow has its own approval process that allows for comments and content changes on the fly.
Why should I use a structured asset workflow?
A structured process ensures clarity, speed, and consistency by:
- Defining roles, deadlines, and deliverables from the outset
- Centralizing feedback and communication
- Reducing approval bottlenecks
- Enforcing brand and compliance standards before asset publication.
How do I upload, version, and approve assets within Asset Workflow?
Within a workflow job, you can:
- Upload assets by drag-and-drop or from the asset bank
- Add new versions and compare them side-by-side
- Annotate, approve, or reject assets with comments
- Filter assets by status or name
- Export final versions to the asset bank or waiting room
Can I customize workflows using metaproperties?
Yes! Asset Workflow supports both campaign and job metaproperties, enabling customization through form fields like checkboxes, date pickers, text inputs, and smart identifiers. These can be used in campaign presets, and job forms to capture structured project data and drive consistent approval processes.
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