Auto brands use Bynder’s AI‑powered DAM to drive omnichannel success
Launch global campaigns, scale digital retail, and maintain brand governance across dealerships. Bynder empowers automotive OEMs to accelerate go-to-market strategies and deliver consistent experiences worldwide.
- Speed up campaign execution with automated workflows
- Maximize content ROI with AI-powered asset discovery and reuse
- Ensure consistent branding from HQ to dealerships
See how leading automotive brands are winning with Bynder
Mazda’s tailor-made DAM is the system of record for brand-compliant digital assets worldwide. This includes supporting National Sales Companies and dealerships with the latest launch assets, showroom brochures. Integrating with its CMSs fuel on-brand digital experiences, resulting in fewer content-related costs, faster content production, and better brand compliance worldwide.
50%
faster content creation
196%
YoY download increase
71
subsidiaries reusing global assets
Bynder operates as the foundation of Lucid’s entire content ecosystem, driving omnichannel experiences. Teams can quickly access and distribute on-brand, publish-ready assets across its content supply chain—from its website and e-commerce channels to social media and in-store experiences.
70%
less weekly workload
80%
decrease in time spent on search
Volvo uses Bynder to centralize its digital marketing assets, leveraging custom taxonomy and AI tagging to enable employees to easily find appropriate assets for regional markets. This ensures faster distribution and go-to-market for content and campaigns.
6 markets
enabling global workflow
80,000+
easy-to-access assets stored
10K
adopters
Strengthen your global presence with unified brand experiences across every touchpoint
Accelerate your workflows with DAM+AI
Bynder helps automotive brands accelerate go-to-market efforts with smarter content operations. With automated tagging, brands can reduce manual work by effortlessly tagging trim, model year, or region. With AI-powered search, dealers can quickly find the most relevant and approved assets to speed up campaign execution across markets.
Prove the ROI of your DAM investment
Quantify the impact of your content experiences across global teams and dealer networks. With Bynder, automotive brands can analyze asset usage data to identify what drives customer engagement and reduce creative waste across regions, markets, departments, and external stakeholders to boost collaboration and efficiency.
Empower global teams to create consistent content
Bynder's Content Experiences for User Community provides content teams, manufacturers, media, National Sales Companies, and dealer partners with centralized access to approved, up-to-date, on-brand assets, ensuring a consistent story across all channels.
Foundation for scalable personalization
Bynder’s headless, API-first DAM empowers best-of-breed composable architectures by integrating into complex MarTech ecosystems, serving as the system of record to fuel personalization at scale and accelerate customer conversion.
Suggested resources for automotive brands
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