How Chewy’s DAM delivers emotional ROI
In this episode, we dive into a story every creative and marketing team can relate to… ‘content chaos.’
Join Bynder’s Chief Customer Officer Heidi Lasker, as she sits down with Jeff Ross and Don Browning from pet supplies brand Chewy to unpack how the brand transformed scattered systems into a sleek, AI-enhanced DAM engine that delivers not just productivity, but emotional ROI.
You’ll learn about:
- The human side of content chaos: Discover what ‘content chaos’ feels like for creative teams, and why it’s not just ‘a tech problem,’ but a human one too
- Finding clarity at scale: Learn how Chewy migrated millions of assets and moved from outdated folders to AI-powered metadata tagging that helps teams find what they need in seconds
- Quantifying success through emotional ROI: Hear how Chewy redefined ROI beyond numbers, measuring confidence, creativity, and joy as real business outcomes
- AI search and pet expressions: Discover how Chewy’s need to search for ‘happy dogs’ and ‘curious cats’ inspired innovation in Bynder’s AI Search, shaping the future of DAM for everyone
- The leadership lessons learned: Jeff and Don share insights on earning trust, driving adoption, and changing the culture at Chewy — turning skeptics into champions
Looking to elevate your content experiences? Supercharge your brand's content creation, management and distribution with Bynder.
