Aligning content and processes to boost the buyer journey with Amy higgins
Creating and perfecting the buyer journey is a lot like writing a novel. It's up to the people and processes behind the scenes that decide whether it's a fairytale or a horror story.
Delivering a content strategy for an ever-growing number of customer touchpoints and various personas can be an intense juggling act. Strategic content marketing guru, Amy Higgins, gives us the lowdown on mapping out a winning content strategy, the importance of getting stakeholders aligned, and how to turn prospects into brand evangelists.
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