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Content experiences

Create engaging, personalized content experiences that resonate with your audience across channels and drive business growth.

5 websites that highlight design industry trends 5 websites that highlight design industry trends 5 websites that highlight design industry trends 5 websites that highlight design industry trends 5 websites that highlight design industry trends

5 websites that highlight design industry trends

Funny thing about being a designer—it can be challenging to find time in the day to actually create, let alone search for inspiration. But that doesn’t minimize the importance of collecting insight from the Dons of design.

Best Practices Brand Management
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The dangers of inconsistent branding The dangers of inconsistent branding The dangers of inconsistent branding The dangers of inconsistent branding The dangers of inconsistent branding

The dangers of inconsistent branding

Your brand is the face, reputation, and identity of your company. How you’re perceived by customers and first impression to others is inevitably important. Everything from your logo, corporate website, media coverage, and even the office culture, contributes to your brand identity.

Branding Best Practices Brand Management
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Community building: The effect of third-space branding Community building: The effect of third-space branding Community building: The effect of third-space branding Community building: The effect of third-space branding Community building: The effect of third-space branding

Community building: The effect of third-space branding

The rise of third-space branding is lead by Starbucks, but how did they create a community around their brand? Read our blog post now and discover how.

Branding Best Practices
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Achieving brand clarity; it’s all in the anchor statement Achieving brand clarity; it’s all in the anchor statement Achieving brand clarity; it’s all in the anchor statement Achieving brand clarity; it’s all in the anchor statement Achieving brand clarity; it’s all in the anchor statement

Achieving brand clarity; it’s all in the anchor statement

Your anchor statement can help you to achieve brand clarity, but how do you create the perfect elevator pitch? Read Bynder's blog post now and discover how.

Branding Best Practices
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5 branding lessons to learn from Pokemon 5 branding lessons to learn from Pokemon 5 branding lessons to learn from Pokemon 5 branding lessons to learn from Pokemon 5 branding lessons to learn from Pokemon

5 branding lessons to learn from Pokemon

5 branding lessons to learn from Pokemon's success and why the old brand has gained a huge ROI from consistent branding and evolving with new technology.

Branding Best Practices
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N is the new icon – a Netflix original? N is the new icon – a Netflix original? N is the new icon – a Netflix original? N is the new icon – a Netflix original? N is the new icon – a Netflix original?

N is the new icon – a Netflix original?

Find out what Netflix's new icon means for their original logo and overall brand image.

Branding Brand Management
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How to build a brand people trust How to build a brand people trust How to build a brand people trust How to build a brand people trust How to build a brand people trust

How to build a brand people trust

While there’s no single formula for creating confidence, some of the best-trusted brands have used these brand management strategies.

Branding Best Practices Brand Management
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Your brand’s narrative - How to make the audience the hero of your story Your brand’s narrative - How to make the audience the hero of your story Your brand’s narrative - How to make the audience the hero of your story Your brand’s narrative - How to make the audience the hero of your story Your brand’s narrative - How to make the audience the hero of your story

Your brand’s narrative - How to make the audience the hero of your story

In an ever-saturated market place, a narrative that creates a long-lasting experience for your audience is the one that creates brand loyalty. Here are tips on how to keep them coming back.

Branding Best Practices
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9 things to consider before redesigning your logo 9 things to consider before redesigning your logo 9 things to consider before redesigning your logo 9 things to consider before redesigning your logo 9 things to consider before redesigning your logo

9 things to consider before redesigning your logo

It goes without saying that your logo needs to make a good first impression. It’s the first thing your customers see. However, if it has been around for a while, it may have lost that cutting-edge look and feel it once had. How do you know it’s the right time to redesign your company’s logo?

Branding Best Practices
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How to overhaul a brand How to overhaul a brand How to overhaul a brand How to overhaul a brand How to overhaul a brand

How to overhaul a brand

While rebranding can present many challenges, it can also produce large payoffs, from increasing sales to standing out from the competition. To make sure your rebranding efforts are successful, here is what you should think about ahead of time.

Branding Best Practices
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Lead gen marketing vs awareness Lead gen marketing vs awareness Lead gen marketing vs awareness Lead gen marketing vs awareness Lead gen marketing vs awareness

Lead gen marketing vs awareness

There are times when you might need to focus on one more than the other. These guidelines can help you determine which content marketing strategy will work.

Brand Management
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Lessons in branding from Mad Men Lessons in branding from Mad Men Lessons in branding from Mad Men Lessons in branding from Mad Men Lessons in branding from Mad Men

Lessons in branding from Mad Men

For brands, there are brand management lessons to be learned from Don Draper, and not all of them have to do with the way he pitches a campaign.

Branding Best Practices
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