Predicting the unpredictable: The brand marketer’s guide to 2021
What are the 5 new realities no brand can overlook in 2021? We've spelled them out for you.
You’ve heard of shadow IT, but have you heard of shadow creative?
Discover the meaning of shadow creative and learn how creative automation can protect companies from the dangers posed by this practice.
Digital asset management for video
Learn more about video asset management software. Discover how Bynder's video content management solutions can increase video content creation and distribution.
Automation isn’t threatening creativity; it’s enabling it. Here’s why.
With many of today’s creative professionals feeling overburdened and under pressure, creative automation can be the helping hand your marketing team needs.
3 reasons your brand needs to make use of user-generated content
It's increasingly important for brands to be "consumer-centric". A powerful way to humanize your marketing and better connect with consumers is the use of user-generated content(UGC).
The State of Branding Report: COVID-19 Edition—Key Findings
Bynder surveyed 301 brand and marketing professionals to discover the impact, priorities, and future plans of brands in the midst of COVID-19.
Marketing & martech trends in 2030: Past, present, and future
Are we finally headed towards a frictionless experience economy? How did we get here? Where almost anything can be delivered in an instant, where we’re inundated with choice, convenience, and access? How did it happen so fast?
Consumers share their priorities and pet peeves when engaging with brands
In light of our annual State of Branding Report, we surveyed over 1,000 US citizens aged 18-100 to get their consumer perspective on what matters most to them when interacting with brands, and determine what strategies are most effective for capturing their attention.
How to deliver a winning customer experience
World-leading research firm Forrester recently released their business Predictions, and the growing focus on customer experience is a major takeaway. This article will discuss what it takes for brands to create a CX to remember.
3 quotes from Drift's OnBrand'18 talk to make you rethink what it is to be a winning brand
Drift is currently shaking up the saturated B2B SaaS industry, leaving marketers to scratch their heads and ask: what is good branding nowadays? We take a deep dive into the power of having a purpose; skipping the sales jargon; admitting to mistakes, and fundamentally being human.