Link Logistics

Challenges

Prior to Bynder, Link Logistics grappled with a fragmented and inefficient approach to digital asset management (DAM). Without a centralized system, marketing and property content were scattered across a maze of memory sticks, individual hard drives, and disparate cloud storage solutions. 

The lack of a single source of truth for all digital assets made it impossible to ensure that the latest property photos and marketing materials were consistently used. Teams wasted valuable time hunting for files, and the risk of using outdated or incorrect assets became a constant threat to the company's brand integrity. The manual effort required to track, update, and distribute content slowed down delivery and directly delayed the launch of new property listings. 

For a business where speed and accuracy are paramount, these inefficiencies posed a direct threat to its core objectives of securing more leases. The disjointed system prevented Link Logistics from scaling, hampered customer engagement, and drove up operational costs; all significant obstacles to its continued growth and market leadership.

The solution: Bynder as the system of record for all digital assets

The Link Logistics team needed a solution to optimize content operations and integrate with its existing martech stack. This was necessary to be sure that any asset accessed in the DAM or delivered across their network of platforms and channels was the right one. That's why Link Logistics chose an open and composable digital asset management platform—one that could easily connect to its list of existing platforms—to serve as the definitive system of record for all marketing and property content.

Link Logistics centralized over 277,000 digital assets in Bynder, establishing it as the system of record for the company's content. Link Logistics' Bynder DAM is the single, trusted, and most up-to-date source for all digital assets. This provides its users with the foundation needed to boost efficiency, productivity, and brand consistency company-wide.

Increasing productivity and improving content ROI with Bynder AI

Link Logistics uses Bynder AI to improve efficiency and productivity, while also driving greater asset reuse and repurpose. AI-powered search features empower users to find the right assets quickly, intuitively, and accurately. This speed and accessibility increases content ROI because teams can easily find and use the most valuable assets across more campaigns and channels, ensuring that every piece of content generates maximum business value. 

For example, using the Natural Language Search solution, go-to-market teams and real estate agents can now locate the specific assets they need almost instantly using everyday phrases, such as "properties with forklifts" or "aerial view with water." As a result, employees spend less time searching and more time executing, driving team efficiencies by getting marketing campaigns and other projects completed faster. 

Targeted and optimized delivery of content with Bynder CX Omnichannel

Link Logistics uses Bynder's CX Omnichannel to automatically transform and deliver assets from its system of record to its various touchpoints. Approved assets are instantly pushed to its CMS, PIM, and other platforms using pre-built integrations. This ensures that content is always sized precisely for each platform's requirements, cutting down content delivery timelines. This enables Link Logistics to deliver exceptional content experiences that enhance brand perception and drive customer engagement.

Managing the property content lifecycle from listing to leasing 

Link Logistics' teams, including their real estate agents, are empowered to work directly within the platforms they use daily, which include many proprietary systems. Using Bynder's API, these agents can directly upload property listings, update them, and even mark properties as sold. The moment a property is marked sold, related assets are automatically archived in Bynder. This immediate action ensures the content lifecycle is fully managed, and all marketing materials are kept up-to-date without any manual intervention. 

Impact

With Bynder as the system of record at the core of its martech stack, Link Logistics has transformed its content operations from a costly bottleneck into a true competitive advantage. 

For Link Logistics, an effective omnichannel strategy is directly tied to its main business goal: leasing more space. Bynder plays a pivotal role in achieving this goal by ensuring fast and accurate asset distribution across key marketing channels.

What's next for Link Logistics? 

With Bynder successfully adopted company-wide, the focus is shifting from user adoption metrics to the strategic value of the content itself: 

With Bynder as the foundation for its content operations, Link Logistics is poised for continued growth and innovation. The team is focused on maximizing the value of the platform by leveraging AI solutions  and integrated workflows. Using Bynder’s sandbox environment, Link Logistics plans to develop and test new features that will further improve content delivery and team efficiency.

This commitment to innovation not only optimizes internal operations but also directly enhances the end-customer experience. By continuously evolving its digital ecosystem, Link Logistics reinforces its position as an industry leader committed to technology-driven growth and sustainability.