Oatey
Manufacturer Oatey accelerates product time-to-market with Bynder x Salsify
10,000
assets stored in the DAM (and counting)
70%
faster asset sharing
40%
faster asset retrieval
Since 1916, Oatey has provided reliable, high-quality products for the residential and commercial plumbing industries.
Today, Oatey operates a comprehensive manufacturing and distribution network to supply thousands of products for professional builders, contractors, engineers, and DIY consumers worldwide.
Challenges
Before Bynder, Oatey was using an outdated digital asset management (DAM) solution, and the team was becoming unsatisfied with its capabilities. Employees spent countless hours per week just trying to find the assets they needed to do their jobs, having to sift through unorganized files without getting results. Time and resources were wasted, and the ROI on existing content was limited due to poor accessibility.
The company needed an upgrade, seeking a best-inclass DAM that shortened search times and production workflows, improved content reuse, and seamlessly integrated with adjacent tools within its wider martech ecosystem.
By standardizing creative development and deployment on Bynder’s governed platform, we’ve been able to maintain brand consistency at scale.Krisztina Janossy
Product Asset and Data Manager at Oatey
Solution
With Bynder’s AI-powered digital asset management platform, Oatey’s teams can take advantage of a tailor-made file taxonomy and metadata tagging capabilities to find what they need instantly— from internal comms to social media imagery.
Robust version and permission controls on assets have also made it easier to maintain brand consistency at scale and improve content ROI and reuse, ensuring published content is accessible, on-brand, and up-to-date.
The Bynder DAM is also integrated with Oatey’s product experience management (PXM) solution, Salsify, ensuring product information on assets is automatically synchronized across both platforms. Product data is always accurate and up-to-date, and by automating the process Oatey can save time and go to market with its products quicker for better overall customer experiences.
Overall, more time is saved for highervalue tasks and content ROI has significantly improved. Sales and marketing teams can serve partners and clients with compelling on-brand content experiences faster than ever before, driving higher business growth online and offline.Krisztina Janossy
Product Asset and Data Manager at Oatey
Results
Since onboarding, asset sharing with external partners and stakeholders has increased by 70% and the integration with Salsify has provided a cohesive go-tomarket operation that ensures customers are served the right assets and the right product information on the right channels.
Likewise, finding the right assets is now faster by 40% on average due to the intuitive, robust taxonomy developed in Bynder which aligns with the company’s lingua franca.
