Bynder at eTail Nordic 2025
Join Bynder at eTail Nordic on October 7-8 in Malmö, where retail and e-commerce leaders from across the Nordics will gather to shape the future of digital commerce.
- Discover how Bynder’s AI-powered DAM helps retailers and e-commerce brands create, manage, and scale content faster than ever.
- Learn how global brands like Oatly leverage Bynder to deliver consistent, engaging content experiences across every channel.
- Connect with decision makers and digital leaders driving growth in the competitive Nordics retail landscape.
Speaker Session
The Oatly story: Scaling a global brand with Bynder’s AI-powered DAM
Cliff Crosbie,
VP AI Consultancy, Bynder
Nicolas Brynolfson,
Global Creative Asset Manager, Oatly
In this session, Cliff Crosbie from Bynder will demonstrate how retail and consumer brands use Bynder’s AI-powered Digital Asset Management (DAM) platform to simplify workflows, accelerate content delivery, and boost efficiency. Nicolas Brynolfson from Oatly will then share how Oatly leverages Bynder to scale campaigns across markets, maintain brand consistency with guidelines and workflows, and support creative teams globally. He will also highlight Oatly’s unique perspective on AI, not as a replacement, but as a “secretary” that supports employees and makes processes smarter. Attendees will gain invaluable insights into building scalable content operations with DAM and AI.
Visit Bynder in the networking area
Stop by our booth to see first-hand how DAM+AI can help:
- Speed up product launches and campaign execution
- Personalize content at scale for diverse markets
- Ensure brand consistency across every channel
Book a meeting to connect with our experts and explore how Bynder can accelerate your digital commerce strategy. We are excited to meet you in person.
What can you expect at eTail Nordic 2025?
eTail Nordic brings together 400+ retail and e-commerce leaders from across the Nordics to discuss the future of digital commerce. This year, you can look forward to:
Bynder + Oatly’s joint session on how leading consumer brands are scaling content operations with DAM and AI.
Inspiring sessions and expert insights on personalization, omnichannel strategies, and customer engagement, all tailored to the Nordics retail landscape.
Unmatched networking opportunities with senior leaders and innovators, plus the chance to experience Malmö while exploring new ways to scale content, stay consistent, and deliver exceptional customer experiences.