Amsterdam, 24 June 2025 - Bynder, the global leader in digital asset management (DAM), has announced the winners of its 2025 Spotlight Awards, celebrating its best-in-class customers.
From saving $2m annually, to attracting more than 330,000 new customers, these award winners are leveraging Bynder’s AI-powered DAM to deliver compelling business outcomes, with these strategic DAM deployments in turn allowing them to compete and thrive by creating exceptional content experiences.
Bynder received a record number of nominations for this year’s awards from its community of more than 4,000 customers. The most accomplished winners were chosen by Bynder’s expert panel of judges, with criteria based on technological innovation, creativity, strategic achievements, and business impact.
Heidi Lasker, Chief Customer Officer at Bynder, said: “We’re truly honored to be working with some of the most innovative brands in the world, along with leaders in their industries to support their strategic priorities and drive business outcomes. The partnership we have with our customers is more important now than ever before. We live in an AI-dominated digital world where the proliferation of content and platforms is expansive. Our awards highlight efficiency, scale, employee productivity gains and financial success that can be achieved when using DAM strategically, and are a testament and celebration of all our customers' achievements.”
Bynder’s 2025 Spotlight Award winners are:
Riot Games - CX Storyteller Award
Riot Games has estimated to have saved $2m annually by using Bynder to scale high-quality storytelling across every touchpoint by using Bynder’s CX for User Community solution. What’s more, the team is preserving creative integrity while deepening player immersion through the 150+ guides they have created with the solution. With Bynder at its core, Riot Games continues to set the standard for cross-channel storytelling.
Pernod Ricard - AI Accelerator Award
Pernod Ricard’s proactive participation in Bynder Labs has helped shape its strategic integration of AI search functionalities, leading to exemplifying their leadership in digital transformation. By using Bynder’s Natural Language Search for its 240+ global alcohol brands, Pernod Ricard is enhancing efficiency and driving real business value across the organization.
Peregrine Hospitality - Brand Refresh Award
Peregrine used Bynder to successfully rebrand from KSL Resorts in early 2025, across the entire organization. The Bynder platform empowered teams to move faster, ensure consistency, and collaborate effectively - eliminating the silos and inefficiencies that often derail complex rebranding efforts. With Bynder’s help, Peregrine was able to reach 49m folks during their rebrand launch.
Chewy - Newcomer Award
Chewy’s rapid adoption of Bynder and the tangible improvements seen across multiple teams highlight the company’s commitment to operational excellence. The Chewy team has over 2.5m assets in their Bynder DAM and have avoided a $1m cost by skipping a legacy platform upgrade. In addition to this, more than 3,000 curated, on-brand images are now easily accessible via their DAM, and their ability to maximize the platform’s capabilities in such a short time sets them apart as a standout newcomer.
Omaha Steaks - Game Changer Award
In December 2024 alone, Omaha Steaks served 1 billion asset experiences using Bynder’s CX for Omnichannel solution - demonstrating the scale and impact of their marketing efforts and bringing on more than 330,000 new customers through their holiday campaign. With an ever-growing focus on customer engagement and content distribution, Bynder has enabled Omaha Steaks to execute high-performance seasonal campaigns that drive sales and strengthen brand loyalty.
Eddie Bauer - Omnichannel Award
For legacy retail and apparel brand, Eddie Bauer, delivering a scalable omnichannel experience is essential to driving customer engagement and e-commerce growth. The team is serving 7.4bn + assets annually through Bynder’s CX for Omnichannel solution, dynamically transforming these assets to be delivered to its ecommerce pages. CX for Omnichannel has been instrumental in centralizing content operations, automating creative workflows, and ensuring a consistent, high-quality content experience across all touchpoints, with 50% of Eddie Bauer’s total revenue now coming from ecommerce.
Customer Champion Award - Andrew Edwards at Sky New Zealand
Andrew’s journey at Sky has been one of evolution and elevation. From initiating a centralized image repository to developing seamless integrations with internal systems, his work has expanded the role of DAM across the business. As the linchpin between technical teams and business users, Andrew consistently drives solutions that meet real-world needs and deliver long-term value.
For more information on the Bynder Spotlight Award winners, please visit https://www.bynder.com/en/bynder-spotlight-awards/.