Delivering effective content experiences begins with a system of record that ensures every image and video comes from a single authoritative source. With this foundation, brands can activate content confidently across downstream applications and systems, then deliver personalized, optimized, and transformed assets across websites, apps, and other touchpoints. When content is formatted correctly for each channel and context, pages load faster, engagement increases, and brands see more conversions.
Delivering high-performing content experiences requires a reliable way to access the right assets, apply the exact transformations each channel demands, and output images and videos in the correct sizes, formats, and focal points for their destination. Many teams still create these variations manually, producing separate crops, resolutions, backgrounds, and layouts for websites, apps, and ecommerce environments. This manual approach increases repetitive work and often results in errors such as outdated assets, inconsistent formatting, or incorrect versions appearing in downstream systems.
Bynder’s CX Omnichannel solution automatically transforms and optimizes your digital assets based on the channel and audience, ensuring brand consistency and improved website performance. Because these assets originate from Bynder’s digital asset management (DAM) platform, the single authoritative system of record for all digital content, brands maintain compliance and reliable access across downstream environments.
Benefits of CX Omnichannel
Personalized content experiences help brands meet rising audience expectations, and CX Omnichannel provides the optimization needed to deliver them efficiently across every digital touchpoint. With CX Omnichannel, brands strengthen performance, see more conversions, scale delivery more easily, and improve the ROI of their content investment.
Additional benefits include:
- Reduced loading times on your website
- Higher engagement metrics and lower bounce rates
- Improved SEO ranking
- Lower manual workload for marketing and creative teams through automated creation of channel specific versions
- Reduced risk of error with better version control
- The ability to apply presets to large sets of assets, helping teams scale transformations and speed up delivery
- Predictable URLs that make it easier to deliver the correct variation to specific audiences across channels
With CX Omnichannel, we can power our e-commerce sites, meet internal marketing needs, and support licensees and wholesale partners—all in one system. Bynder has provided us with many benefits: faster speed to market, reduced costs, and a much easier, more automated way of working. It’s been a huge success.Jim Rossi
Director of Marketing Operations at Eddie Bauer
1. Improve website performance
To drive website performance, increase conversions, and strengthen engagement, brands depend on optimized images and videos that load quickly and render reliably across every device and channel.
By automatically transforming assets into the right formats and sizes, CX Omnichannel helps websites load faster, strengthens Core Web Vitals and SEO performance, and creates smoother interactions that reduce bounce rates and increase engagement. These improvements drive more conversions across digital touchpoints.
CX Omnichannel optimizes images and videos into web-ready formats such as WebP, reducing file sizes without compromising quality. Presets help teams apply consistent transformations to large groups of assets, shortening preparation time and ensuring every version is delivered from the DAM as the system of record. The result is faster publication, improved reliability, and high-performing website experiences.
The time and resources we've saved with Bynder’s Content Experiences (CX) Omnichannel have been a game-changer; enabling us to optimize our content and improve SEO effortlessly.Andrew Steelman
Senior Brand Manager at The Chefs' Warehouse
2. Deliver personalized content across channels
Audiences expect content that reflects their needs and customer journey, whether they are visiting a website, browsing an app, or engaging on another digital touchpoint. Meeting these expectations requires more than a single version of each asset.
By connecting directly to the DAM as the system of record, CX Omnichannel uses asset metaproperties to select the right variation for each audience across channels. Each asset is then transformed into the correct format and size, ensuring it is optimized for both the channel and the user’s context. This blend of personalization and optimization increases engagement and drives more conversions.
Because every personalized experience is powered by a single authoritative source, teams maintain governance, consistency, and brand integrity, even as they serve different variations to different segments. Content can be adapted without recreating assets, allowing teams to reuse existing assets more effectively while delivering experiences that feel more relevant to every audience.
3. Deliver content at scale
Brands need several variations of the same asset to meet the needs of different channels, audiences, and formats, but as personalization increases, the number of required versions grows, and manual workflows become difficult to maintain. CX Omnichannel helps teams generate these variations automatically, ensuring that every asset is optimized for the channel in which it appears and is delivered in a way that supports fast, reliable performance.
CX Omnichannel supports a wide range of transformations, including automated cropping based on multiple clipping paths, background removal, scaled transformations using predefined sets, automatic focal point detection, and reusable presets for consistent transformations across channels. These capabilities help teams deliver content at scale without additional creative involvement or repetitive production work.
The result is faster, more efficient content delivery at scale, with fewer manual steps, greater consistency across variations, and a more reliable way to keep every channel updated with the correct assets.
Bynder’s CX Omnichannel has allowed us to save time and resources while maintaining consistency across every touchpoint.Jim Rossi
Director of Marketing Operations at Eddie Bauer
4. Improve content ROI
As brands expand personalized content across more channels, production and management costs rise. Improving ROI requires visibility into how assets perform across channels so teams can invest in what works and reduce spend on what does not. CX Omnichannel provides delivery metrics that show where assets are used, how often they are viewed, and which transformations drive the strongest results. These data-driven insights help teams optimize content performance, eliminate wasted effort, and maximize the value of every asset in circulation.
Optimized assets load faster, improve Core Web Vitals and SEO performance, and increase traffic, engagement, and conversion outcomes. Delivery metrics show how assets perform across channels, helping teams focus investment where it creates the most impact.
Using CX Omnichannel, Chef’s Warehouse reduced image file sizes by 41%, improved page speed and SEO rankings, and saved more than 40 hours each week once spent resizing and uploading images. Across sites in North America and the Middle East, more than 150 million lifestyle images have been delivered through CX Omnichannel, supporting consistent, personalized experiences. [Read the full story]
A stronger foundation for your content experiences
CX Omnichannel is powered by your DAM as the system of record, ensuring every image and video originates from a single, authoritative source. This foundation strengthens governance, improves consistency across downstream environments, and gives teams the confidence that every asset delivered is accurate, approved, and ready for activation.
By combining automated transformation with optimized delivery, CX Omnichannel helps brands publish faster, reduce manual production work, and improve website performance through lighter, more efficient assets. Presets streamline large-scale updates, and predictable URLs make it easier for teams to integrate content across systems without relying on custom workarounds.
Together, these capabilities help brands increase content performance and improve the return on their content investment, delivering more personalized, reliable, and impactful experiences across websites, apps, and every digital touchpoint.
Discover how CX Omnichannel supports high-performing content experiences. Request a demo today.
