links to retailers worldwide
increase in productivity
At Mons Royale we design technical merino clothing style to be worn on and off the mountain. Launched in 2009 from Wanaka, New Zealand today we are stocked in over 400 stores and worn by some of the world’s best athletes.
Challenges faced by Mons Royale
Previously, Mons Royale used Dropbox to manage and store their files. Without an efficient search functionality and easy access to specific files, Dropbox did not help the fashion company efficiently find and distribute assets to their sales partners and distributors. That’s why Mons Royale were on the lookout for a new solution to streamline the distribution of digital assets to sales partners, speed up the time to market, and improve collaboration all- round.
Bynder has provided us with a place to visually see our vast array of assets, increasing their usage and, in turn, their ROI per use. We are also more easily able to share assets internally to support our global team and third parties such as retailers and media.Sarah Bartholomew
GM Marketing at Mons Royale
Collaboration with Bynder
Mons Royale’s new digital asset management solutions makes it easier and more streamlined to distribute assets to their sales partners and distributors, including images for e-commerce sites, marketing materials, and print media.
Working with Bynder allows Mons Royale to easily track the usage of their assets, including the number of views and downloads, allowing the marketing team to put an ROI on asset consumption. Mons Royale can also securely share their assets by setting specific usage rights for their customers to prevent incorrect or outdated images being used.
A central hub for all brand assets
With a central hub for all brand assets, the team using Bynder can easily share assets internally to support their global team and third parties such as retailers and media. Thanks to Bynder, Mons Royale was able to speed up the time to market of marketing materials and improve collaboration across the board. The company is now looking to maximize the use of Bynder by using it as a platform to curate and manage social media content.
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