Hear from Bynder's CEO at the conference
The Secret to Scaling Global Brands (session A5):
4:05pm - 4:45pm on Wednesday, September 30.
Global branding means global challenges. How do you adapt to the demands of local markets without jeopardizing your global brand image? Nathalie Quéré, Head of Corporate Branding at AkzoNobel, will illustrate together with Chris Hall, CEO at Bynder, how branding automation software helped the corporate brand to raise brand awareness, establish control of the entire branding lifecycle and achieve end-to-end brand consistency.
The Brand2Global Conference program follows the precedent set in previous conferences, offering a variety of high-caliber presentations and panel discussions strong on content and short on sales pitches. The event also features interactive Roundtable sessions where attendees can drive the discussion with the conference speakers and with each other.
Organized by a Program Advisory Board that is composed of industry experts, the program is a worthwhile assortment of sessions with valuable takeaways for the attendees.
Click brand2global.com for the Brand2Global Conference Agenda!