Asset Workflow

Asset workflow management refers to the process of briefing, proofing and approving digital assets within an organization or agency. Typical tasks within asset workflow management include sending/receiving creative briefs, assigning relevant stakeholders to the appropriate tasks, providing feedback directly on an asset, centralizing and tracking requests and ensuring only final, brand-approved assets are used.

Asset workflow management usually falls under the responsibilities of a dedicated creative content manager, who helps coordinate the progress and delivery of collaborative projects from start to finish.

Effective asset workflow management provides a clearly-defined framework for teams to follow to make sure work is done in a timely manner, adhering to brand guidelines, and to a high standard. Here are a few key reasons why a structured asset workflow process is important:

• Ensures team projects are briefed properly and the roles and responsibilities are assigned to the correct team members
• Streamlines creative collaboration by bringing internal and external stakeholders together simultaneously
• Finalizes assets faster by centralizing creative requests and speeding up the review and approval of digital assets
• Ensures compliance by adhering to brand guidelines and compliance standards guaranteeing only final, brand-approved assets are used

• Initiation: The team or stakeholder identifies the need for a creative asset/campaign. Goals and objectives are established, and the scope of the project is defined. Deadlines and a general outline of the project execution are also documented.
• Planning: A detailed project plan and/or creative briefing is made based on the business case. The project should be broken down into smaller tasks and relevant stakeholders assigned, helping to establish a clear outline of the timeline, deliverables, and responsibilities within the team. Once the human and technical resources required for the project are clarified, a budget can be calculated (and organized with procurement if necessary).
• Execution: This is when the real work takes place, and where the value of an asset workflow management tool (i.e. Bynder’s Asset Workflow) shows its true value. Much of the admin and project management work can be automated, ensuring everyone stays on track and aligned with the project goals.
• Sign-off: Gather, incorporate, and approve any final feedback on the campaign deliverables. It’s also at this stage that you can take a retrospective analysis of the campaign’s successes and failures, see if any changes should be made for next time, and of course, celebrate a job well done.

With asset workflow solutions like Bynder’s Asset Workflow, you can brief, proof, and approve digital assets in a collaborative, efficient and streamlined way. Effortlessly manage content versions, capture vital feedback, and maintain brand compliance.

Bynder’s Asset Workflow solution allows you to centralize, organize, and optimize communication between all stakeholders (internal and external) and also make sure the latest assets are synced in your digital asset management library. Asset Workflow fully integrates with our core digital asset management solution (DAM), and teams can benefit from automating mundane admin tasks and streamlining the delivery of exceptional content experiences.

Follow a campaign every step of the way. So you can not only create more accountability but also track and optimize your creative development processes and resources. Easily define your creative and collaborative workflow processes and enable users to make new requests with predefined tasks and responsible parties. Never be confused about a campaign's purpose, deadline, department, or stakeholders again.

In Creative Workflow, all requests are lodged via a job briefing form; reducing the likelihood of confusion regarding a task’s purpose, deadline, or team. Without needing to download a file, you can leave annotations on an asset preview and approve or reject work. Send it back for improvements, or store it in your asset library once it’s good to go.