Define elements and rules that control the way designs are edited so they can be created for different campaigns, markets, and channels.
Assign templates to specific campaigns and channels for simple filtering, so the right templates can always be found.
Establish brand fonts and colors and limit elements from editing like logos and image options per template.
With simple and fast approvals, you can determine approvers for each template, ensuring everything stays on-brand.
Using designers’ favorite tools, you can turn Photoshop and Sketch files into editable brand templates to be used over and over again.
Create on-brand ads, banners, and social imagery for all digital channels quickly; no design skills needed.
Employees and external parties can create marketing materials and adapt them to local teams, giving designers more time for real creative work.
Make sure the production process of new collateral is as efficient as possible and there’s minimal risk of bottlenecks, like waiting for designers.
Save time, money and resources by bringing more of the content creation process in-house and re-use approved collateral again and again.
When I think about digital templates, I think about it decreasing the time spent on admin activities and increasing time for something else. We are producing a lot of material. I love templates because it’s a great way to scale and create more content faster.Elin Svahn, Global Marketing Manager & Head of Brand Studio at Klarna