Sub‑Processors Bynder
Bynder uses certain sub-processors to assist in providing the services as described in the agreement between customer and Bynder. This sub-processor page includes information about the identity, location, and role of each sub-processor. Defined terms used herein shall have the same meaning as defined in the agreement.
What is a sub-processor?
A sub-processor is a third party engaged by Bynder—including entities from within the corporate structure of Bynder—that (potentially) have access to personal data to perform some of Bynder’s obligations under the agreement; e.g., to assist with infrastructure services, content delivery networks, or customer support. Before engaging any sub-processors, Bynder performs intakes to evaluate their privacy, security and confidentiality practices and executes agreements implementing applicable obligations.
Infrastructure provider
Bynder engages the following sub-processor to host and store Customer Data.
| Entity name | Entity type | Entity country |
| Amazon Web Services EMEA SARL | Cloud Service Provider | Luxembourg |
Other Sub-Processors
Bynder works with certain third parties, as listed below, to provide specific functionalities within the Bynder Product(s). In order to provide the relevant functionality these sub-processors access Customer Data. Their use is limited to the indicated activities:
| Entity name | Sub-Processor activity | Entity country |
| Pricon BV | Pricon is a call center that assists Bynder with the provision of customer phone support outside office hours. | Netherlands |
| Snowflake Computing Netherlands BV | Snowflake provides storage for Bynder’s Analytics module. | Netherlands |
| Google Cloud EMEA Limited | Google's Looker provides an interface for Bynder’s Analytics module. | Ireland |
| Zendesk, Inc. | Zendesk provides a cloud-based system for tracking and solving customer support tickets. | United States |
| Appcues, Inc. | Appcues enables Bynder to provide in-app notifications and/or training. | United States |
| Courier, Inc. | Courier provides notification delivery service for the Bynder platform. | United States |
| Tray.ai, Inc. | Tray provides an integration middleware platform facilitating selected third party integrations. | United States |
Bynder engages the following sub-processors to support the Bynder Studio module:
| Entity name | Sub-Processor activity | Entity country |
| Google Cloud EMEA Limited | Cloud Service Provider | Ireland |
| Google also provides a performance and diagnostics data to monitor and measure the health of Google resources and applications. |
AI Features and Third-Party Providers
Bynder integrates advanced artificial intelligence capabilities to enhance platform functionality and user experience. These AI features are powered by trusted third-party AI providers. When third-party AI services are utilized, they may process Customer Data/Customer Content solely for the purpose of delivering the specified AI functionality. Their access and use is strictly limited to the indicated AI processing activities. Please note that the AI features in the Bynder product are optional and can be used at the discretion of the customer, giving customer control over the use of AI in each customer portal.
| Entity name | AI Systems and Models provided by Third-Party providers | Corresponding AI system used in Bynder Product | Entity country |
| Amazon Web Services EMEA SARL | AWS Titan Multimodal Embeddings and Nova Embeddings via Amazon Bedrock | AI Search in particular: Visual Similarity Search, Search by Image, Natural Language Search, AI-Powered Duplicate Finder | Ireland |
| AWS Titan Multimodal Embeddings and Nova Embeddings via Amazon Bedrock | AI Search in particular: Visual Similarity Search, Search by Image, Natural Language Search, AI-Powered Duplicate Finder | ||
| AWS Bedrock (Amazon Nova) | Enrichment Agent, Compliance Agent | ||
| AWS Rekognition | AI Search in particular: Text-in-Image Search (OCR), AI Face Recognition. Automated Image Tagging | ||
| AWS Transcribe | AI Search in particular: Speech-to-Text for Video & Audio | ||
| AWS OpenSearch | AI Search in particular: Natural Language Search | ||
| Anthropic Claude | Enrichment Agent, Compliance Agent, AI Assist in CX User Community | ||
| Google Cloud Vision (Web Detection endpoint) | Image Webscan, Governance Agent | Ireland | |
| Google Image Generation and editing models | Transformation Agent | ||
| Photoroom | Photoroom Image Editing API | Transformation Agent | France |
| OpenAI | OpenAI ChatGPT | Automated Language Translation (Studio), AI Assist in Content Workflow | United States |
Bynder entities
The following entities are part of the corporate structure of Bynder. Depending on the geographic location of a customer, Bynder may also engage one or more of the following entities as sub-processors:
| Entity name | Entity country |
| Bynder BV | Netherlands |
| Bynder LLC | United States |
| Bynder LTD | United Kingdom |
| Bynder Software FZ-LLC | Dubai |
| Bynder Software SL | Spain |
| Bynder Pty LTD. | Australia |
| Bynder GmbH | Germany |
Content Delivery Networks (“CDN”)
Bynder may use CDN to assist with the delivery of the Bynder product(s). CDNs do not have access to Customer Data itself, but are systems commonly used to provide fast delivery of content based on the geographic location of the individual accessing the content and the origin of the content provider:
| CDN Provider | CDN Location |
| Amazon Web Services EMEA SARL | Global |
Updates
As Bynder is continuously improving its product(s), the sub-processors used may also change. Bynder will promptly update this page with any new or replacement sub-processors and notify customers before, and how, such sub-processors will process personal data. Please check back frequently for updates.