NEWS Bynder acquires EMRAYS a leading specialist in AI search solutions for DAM

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Certified since 2019 · 3 specialists

Profound is an award-winning experience design agency obsessed with building solutions for better customer experiences. As an experience agency they bridge the gap between business and technology teams. Profound were early adopters of MACH principles - their API-first, cloud-native, headless front-end ethos to delivering projects grew out of years of frustration of being constrained by technologies when trying to deliver ideal customer experiences. Now their expert, UK-based team works together across strategy, design, development, support and optimisation to create unconstrained headless sites that perform – no more not being able to deliver on designs due to platform limitations.

By putting the customer in focus, Profound helps everyone understand the value of each project in a way that is easy for the whole business to understand and rally behind. Having a strong design pedigree, Profound understands the importance of DAM in all types of organisations. They can help build a business case, put together a strategy for asset management, train teams and integrate Bynder into existing and new touchpoints. They also develop Bynder plug-ins for headless CMSs.


Profound specialise in experience design, headless websites, information architecture design (assets, content, products etc.), personalisation and site usability. They are experts in DAM, CMS, CDP and ecommerce implementations. Their business also offers customer research, data strategies, enterprise architecture and ongoing optimisation.

Their practices include:

  • Experience Design
  • Experience Implementation (Development)
  • Digital Optimisation & Support
  • Strategy, Data & Research


  • EMEA


  • United Kingdom

Service tags

  • Bynder Product Knowledge
  • Content Management (CMS)
  • E-commerce / D-commerce
  • Technical Consultancy